16 July 2012
Total sales of physical books fell 0.4% by value and 7.2% by volume in first quarter of 2011 according to the PA’s data collection scheme, the PA Sales Monitor (PASM).
While the value of home sales of physical books fell by 0.6%, export sales remained at the same level. However, in volume terms both home and export sales fell by 4.2% and 11.7% respectively.
In the home market, there were double-digit increases in the value sales of school books (+28.6%) and hardback fiction (+15.5%), and smaller growth in the sales of children’s books, general non-fiction in paperback, and hardback and social science/humanities titles. These helped to offset the double-digit decreases in the reported value of physical book sales in the fiction paperback (-21%), reference (-18%) and ELT (-15.2%) categories, as well as a 4% decrease for STM.
In the export market, double-digit decreases in the value of exports of physical ELT books
(-16.7%) and hardback fiction (-18.1%) , with 8-9% decreases for paperback fiction and reference books, and a smaller drop in value sales for school books, children’s books and general non-fiction paperbacks. These decreases were balanced by a 25% rise in the value of sales of STM books, an 8% increase for social sciences/humanities, and 4% growth for general non-fiction hardbacks.
PASM participants (direct and indirect via their distributors) can access the full report by clicking here.
NB (1): The PA Sales Monitor is The Publishers Association’s monthly data collection scheme of publishers’ sales split into home and export sales, and within these destinations into 10 categories and, for exports by value, 7 geographical regions. There are 23 participant distributors/publishers in PASM representing c250 publishers with combined sales estimated to account for 76% of total UK publishers’ sales.
NB(2): Digital sales are not included in this first quarter report, but will be present in the Q2 report on the first six months of 2012.