Book Fair Services

August 2021

Each year, the Beijing International Book Fair is attended by over 20,000 people from publishers, distributors and literary agents to consumers, digital media companies and many more. The UK group, supported by the Department for International Trade (DIT) has grown 100% in the last 5 years, making the UK Pavilion the largest foreign group at the fair.

 UK Pavilion

• A 9sqm (3m x 3m) custom-built stand
• Furniture: 1 information counter, 1 table, 4 chairs, wastepaper basket and lockable storage cabinets.
• Fascia with company name and stand number.
• Access to a central backroom/storage area
• Graphic panels (at an additional cost)
• Catalogue entry
• Exhibitor passes
• A networking reception
• One-to-one business clinics with a member of the China-Britain Business Council team
• Dual language publicity brochure
• Co-ordinated airport meet and greet service
• Specifically negotiated group hotel rates
• Transportation to and from the fairground each day from the group hotel
• Specially negotiated shipping rates

14-17 June 2021

This leading international children’s publishing event is exclusively for industry professionals and attracts a large audience including publishers, literary agents, packagers, printers, TV/Film producers, illustrators, librarians and many more.

Book Fair One-Stop Service

Our Book Fair Service offers an efficient and cost-effective way to reduce the amount of time you spend organising your participation.

• Stand rental 
  Simply choose the stand size you want and we will handle all correspondence with the Fair organisers and suppliers.
• Furniture, lighting and carpet 
  Most standard stand packages contain enough furniture to adequately equip the stand. However, if you wish to upgrade or hire different/additional items, we will order these for you and make sure they are ready and waiting on your stand prior to your arrival.
• Stand decoration
  Let us take the hassle out of setting up and decorating your stand so that you can do those last-minute jobs in the office and arrive at the fair to find everything ready for you.
• Catalogue entry 
  If you are exhibiting for the first time or would like new copy for the catalogue, just send it to us and we will make sure it is included.
• Shipping 
  Through our nominated shipper, we can provide a consolidated service from the shipper’s warehouse to your stand. For an additional fee, we can arrange to collect the shipment from your office or warehouse. Once the fair is over, we will be happy to organise for your display material to be returned to you.
• Hotel accommodation 
  We will negotiate special hotel rates where possible, or advise publishers to use the Book Fair’s official housing bureau or a travel agent appointed by us.
• On-site support 
  Rest assured that our job does not end on the opening day of the Fair. We will be at your service throughout to look after you and your stand.
• Other services 
  We can also arrange additional exhibitor passes, parking permits, stand assistants, meeting room hire, stand receptions, stand catering etc.

Stand Package for our Collective Stand

Our Collective Stand offers participants a place to display their titles, hold meetings and other shared facilities.

• One display panel that is 95mm wide and is fitted with four removable shelves
• Company name
• Catalogue entry, if the application is received by the deadline
• Copy of the fair catalogue
• Exhibitor and car parking passes
• Designated meeting area (1 table and 4 chairs)
• Wi-Fi connection for one PC, Tablet or Smartphone
• A Stand Manager and Stand Assistant who will take messages in your absence
• Complimentary refreshments
• Up to 50kgs  free shipping, to and from the fair, for consignments delivered to our shipper’s warehouse

We can also arrange the production, transportation and installation of graphic panels, at an additional cost.

19-21 November 2021

In our 2019 Guide for International Publishers on China, produced by Pixie B Ltd for the new Export Toolkit, it states “According to official statistics, children’s books became the largest category in 2016, and in 2018 they accounted for one-quarter of the total book sales market, pushing education (textbooks and supplementary materials) into second place, and social sciences in third. For new works published in 2018, education was the largest category, followed by economics, business management, literature, social science, and children’s, suggesting that the recent reductions in new ISBNs have specifically targeted trade publishers rather than education. The long-tail sales cycle of contemporary classics in fiction and children’s publishing may also contribute to a reduction in new acquisitions and publications.”

The guide went on to say “Children’s books continue to sell extremely well, accounting for 60-70% of imports from major international publishers into China. The market is, however, extremely fragmented, with specialist retailers in imported children’s books selling full ranges of major brands and licensing characters in large numbers.  As such, bestseller lists from single retailers do not accurately reflect sales into the overall market.”

The fair offers a wide range of activities. Some of the notable activities are the Golden Pinwheel Young Illustrators Competition, the Chen Bochui International Children’s Literature Award, the Authors Festival, the Shanghai Visiting International Publishers Programme (SHVIP), other professional seminars and events to promote reading.

UK Pavilion

The Publishers Association in partnership with the Department for International Trade (DIT), is organising a UK Pavilion and the stand package includes:

• A fully furnished stand (9 sqm – stand structure; carpet; shelving; bench cabinets; lighting; fascial board with company name; 1 table; 4 chairs; 1 information counter and a wastepaper basket)
• Exhibitor passes
• Entry in the fair directory
• Access to a central backroom/storage area
• Refreshments
• Specially negotiated group shipping rates
• We can also offer production and installation of graphic panels at an additional cost.

TAP Grants

Please contact Gloria Bailey for a copy of the terms and conditions and application form.

20 – 24 October 2021

Frankfurt Book Fair is the largest book fair in the world, it attracts members of the book trade from more than 140 countries. Exhibit at the Fair to discover new media, markets and partners; meet key decision-makers, and attend a wide array of professional events and seminars.

Exhibit at Frankfurt Book Fair

Our efficient and cost-effective services are available to all publishers, including members, non-members, large companies, small businesses, UK-based and international. See below for the packages we offer to help you get a stand at Frankfurt Book Fair.

Standard Book Fair Package 

This stand package takes care of all practical arrangements including paperwork, ordering additional items and shipments. The Publishers Association will take care of all practical arrangements, leaving you to get on with your main business at the fair.

Stand rental 

• Catalogue entry
• Furniture, lighting and flooring (additional furniture available on request)
• Shipping services
• Stand decoration
• On-site support
• Hotels advice
• Tradeshow Access Programme grants (subject to eligibility and availability)

Pavilion Package

The Publishers Association is organising a Pavilion for Independent Publishers and SMEs at Frankfurt Book Fair. Each participating company will receive their own exhibition area within a Publishers Association branded pavilion.

• A fully furnished 4 sqm stand with a Fascia name board (Furniture includes 8 Shelves, 2 Benches, 2 Spotlights, 1 Socket, 1 Table and chairs set)
• 2 exhibitor passes
• Online and printed catalogue entries
• Wi-Fi Access
• Subsidised shipping rates (UK haulage extra)
• PA’s booking service
• Onsite support services including storage, refreshments
• Tradeshow Access Programme grants (subject to eligibility and availability)

29 June – 1 July 2021

The London Book Fair is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels.

Stand package and service

We offer exhibitors an unbeatable one-stop service and stand package, customised to your needs. It includes:

• Stand booking and catalogue entry
• Provision of furniture and carpets
• Electrical installations
• Stand decoration
• Shipment and handling of exhibition stands and associated items

SME pavilion

In 2020, we are offering a bespoke stand package for Small and Medium-Sized Enterprises on our pavilion. It includes:

• 1 x 4 sqm stand (space and shell scheme)
• Furniture: 1 x table, 3 x chairs, 3 x shelves
• Lighting (socket not included)
• 1 x printed graphic panel
• Registration fee
• Catalogue entry
• 4 Exhibitor badges
• 4 Visitor badges
• Insurance
• Other services

We can also offer other services, such as obtaining additional exhibitor passes and support services during the Fair.