The Publishers Association provides all publishers (members and non-members; large and small) with an easy one-stop service for all major book fairs.
International book fairs are an important part of your marketing plan and represent a substantial investment. Our Book Fair Services offer an efficient and cost-effective way to reduce the amount of time you spend organising your participation.
Some book fairs attract Tradeshow Access Programme grants from the Department for International Trade. If you are an established company looking to break into new markets or a new exporter, you could be entitled to support.
Each year, the Beijing International Book Fair is attended by over 20,000 people from publishers, distributors and literary agents to consumers, digital media companies and many more. The UK group, supported by the Department for International Trade (DIT) has grown 100% in the last 5 years, making the UK Pavilion the largest foreign group at the fair.
14-17 June 2021
This leading international children’s publishing event is exclusively for industry professionals and attracts a large audience including publishers, literary agents, packagers, printers, TV/Film producers, illustrators, librarians and many more.
Book Fair One-Stop Service
Our Book Fair Service offers an efficient and cost-effective way to reduce the amount of time you spend organising your participation.
Stand Package for our Collective Stand
Our Collective Stand offers participants a place to display their titles, hold meetings and other shared facilities.
We can also arrange the production, transportation and installation of graphic panels, at an additional cost.
19-21 November 2021
In our 2019 Guide for International Publishers on China, produced by Pixie B Ltd for the new Export Toolkit, it states “According to official statistics, children’s books became the largest category in 2016, and in 2018 they accounted for one-quarter of the total book sales market, pushing education (textbooks and supplementary materials) into second place, and social sciences in third. For new works published in 2018, education was the largest category, followed by economics, business management, literature, social science, and children’s, suggesting that the recent reductions in new ISBNs have specifically targeted trade publishers rather than education. The long-tail sales cycle of contemporary classics in fiction and children’s publishing may also contribute to a reduction in new acquisitions and publications.”
The guide went on to say “Children’s books continue to sell extremely well, accounting for 60-70% of imports from major international publishers into China. The market is, however, extremely fragmented, with specialist retailers in imported children’s books selling full ranges of major brands and licensing characters in large numbers. As such, bestseller lists from single retailers do not accurately reflect sales into the overall market.”
The fair offers a wide range of activities. Some of the notable activities are the Golden Pinwheel Young Illustrators Competition, the Chen Bochui International Children’s Literature Award, the Authors Festival, the Shanghai Visiting International Publishers Programme (SHVIP), other professional seminars and events to promote reading.
The Publishers Association in partnership with the Department for International Trade (DIT), is organising a UK Pavilion and the stand package includes:
Please contact Gloria Bailey for a copy of the terms and conditions and application form.
20 – 24 October 2021
Frankfurt Book Fair is the largest book fair in the world, it attracts members of the book trade from more than 140 countries. Exhibit at the Fair to discover new media, markets and partners; meet key decision-makers, and attend a wide array of professional events and seminars.
Exhibit at Frankfurt Book Fair
Our efficient and cost-effective services are available to all publishers, including members, non-members, large companies, small businesses, UK-based and international. See below for the packages we offer to help you get a stand at Frankfurt Book Fair.
Standard Book Fair Package
This stand package takes care of all practical arrangements including paperwork, ordering additional items and shipments. The Publishers Association will take care of all practical arrangements, leaving you to get on with your main business at the fair.
The Publishers Association is organising a Pavilion for Independent Publishers and SMEs at Frankfurt Book Fair. Each participating company will receive their own exhibition area within a Publishers Association branded pavilion.
29 June – 1 July 2021
The London Book Fair is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels.
Stand package and service
We offer exhibitors an unbeatable one-stop service and stand package, customised to your needs. It includes:
In 2020, we are offering a bespoke stand package for Small and Medium-Sized Enterprises on our pavilion. It includes:
We can also offer other services, such as obtaining additional exhibitor passes and support services during the Fair.
Designed for those just beginning their export journey, or who wish to develop their existing strategy, the toolkit contains profiles of publishing markets all over the world as well as deep dives into key regions, such as Australia, New Zealand and China.
The Publishers Association is an accredited DIT trade challenge partner, and together we can help…
Visit DIT’s business support hub at www.great.gov.uk/uk/ to find out about promoting your business internationally
DIT, in association with their delivery partners (of which the Publishers Association is one), organise a large number of events and trade missions that can help your business to grow.
To get regular updates, register for their alerts at events.trade.gov.uk/.
DIT, in partnership with the Publishers Association, provide support to companies exhibiting at a range of international book fairs. You can find a full list of TAP supported trade shows on DIT’s website or for book industry specific shows click here.
Could your business benefit from the UK’s export credit agency? Their service ranges from insurance to exporters and guarantees to banks to share the risks of providing export finance. Visit their website for a full range of the services they offer.
Join the UK’s largest online export community. Register to get advice, notifications of upcoming webinars etc at opentoexport.com/
The Department for International Trade’s Business Opportunities service provides high-quality sales leads in over 100 markets. All the catalogues are on DIT’s website and can be downloaded here.