The Publishers Association tracks the webpages you visit to determine which parts of the website and services are most popular. This data may be used to deliver customised content to customers whose behaviour indicates that they are interested in a particular subject area.
We also employ software called clear GIFs (also known as Web Beacons or Web Bugs) that help us better manage the website and our services by informing us which content is most effective.
Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of website users. In contrast to cookies, which are stored on a user’s computer hard drive, clear GIFs are embedded invisibly on webpages or in emails. They are about the size of the period at the end of this sentence.
We use clear GIFs or pixels in our HTML-based emails to let us know which emails have been opened by recipients. This allows us to gauge the effectiveness of our communications and marketing campaigns. We tie the information gathered by clear GIFs in emails to users’ Personal Information.