Publishers Association unveils major brand redesign


The Publishers Association has today unveiled its new brand and website.

The vibrant new logo, icon and colour scheme have been chosen to reflect the creativity and dynamism of the publishing industry.

The launch stage of the website will be followed by further content and features, including an enhanced members’ area.

Ruth Howells, Deputy Director of External Affairs at the Publishers Association, said:

“We’re very proud to roll out our new brand today. We have reimagined how we present ourselves visually as an organisation – including a new logo, icon, pattern, colours, fonts and a brand-new website.

“The icon can be interpreted in different ways. It represents different publishing formats – physical, digital and audio. It represents our membership – publishing companies of different sizes and specialisms. It represents the heart of who we are as an organisation – a collective and a combined industry voice.”

Stephen Lotinga, CEO of the Publishers Association, added:

“As we approach our 125th anniversary as an organisation, a fresh new look is timely. We have worked closely with members to understand what they want from the new brand.

“Together the new brand and website give us a strengthened platform for our communications, which in this challenging time is paramount, and better representation of the industry we exist to champion.”