The BookTok Generation: How social media is transforming Gen Z reading habits

New research from the Publishers Association has found that BookTok, the social media trend focusing on books and literature, is playing a key role in getting Gen-Z reading again. In a poll of over 2,000 16-25 year olds, almost two-thirds (59%) say that BookTok or book influencers have helped them discover a passion for reading.

It’s great to see that the BookTok phenomenon is igniting a love of reading for young people. Reading can be so beneficial to health and happiness and is a way for all ages to connect over common interests. Publishers are fully embracing this trend and it is really interesting that this is a digital phenomenon which is being felt directly on the high street.

Dan Conway, Chief Executive of The Publishers Association