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China Shanghai International Children's Book Fair

China Shanghai International Children's Book Fair


9 - 11 November 2018

About the Fair

The 6th CCBF is taking place across 3-days from the 9 – 11 November 2018 at the Shanghai World Expo Exhibition & Convention Centre.

China boasts a growing children’s book market. The number of Chinese middle-class families is rising and it has become easier for parents to buy books through retails websites such as Taobao, Amazon and Dangdang. As a result, the children’s book market is growing at 10% - 15% a year according to Publishers Weekly.

After five successful editions, the China Shanghai International Children's Book Fair(CCBF) has quickly become an important event for the global publishing industry. The fair provides a leading copyright exchange hub for children's books. It plays an important role in promoting Chinese children's literature internationally and reading culture among young children as the only event dedicated to books for children ages 0-16 years old.

CCBF has successfully brought together nearly 300 exhibitors from many professional backgrounds. Over 30,000 people participated in the three-day event last year.

The fair offers a wide range of activities. Some of the notable activities are the Golden Pinwheel Young Illustrators Competition, the Chen Bochui International Children's Literature Award, the Authors Festival,m the Shanghai Visiting International Publishers Programme (SHVIP), other professional seminars and events to promote reading.

This November, China is hosting the first China International Import Expo (CIIE). This is a huge event gathering government officials and business communities from across the world.  The UK is one of 12 Countries of Honour and ministers from the Department for Digital, Culture, Media & Sport are expected to attend. The 6 day event coincides with the China Shanghai International Children’s Book Fair (CCBF) and the PA is working with the British Embassy in Beijing and the British Consulate in Shanghai to link events taking place at CCBF and CIIE so that publishers can benefit from the business taking place at CIIE too. 

UK Pavilion

The Fair takes place at the Shanghai World Expo Exhibition & Convention Centre, and the PA, in partnership with the Department for International Trade, is organising a UK Pavilion. Our comprehensive stand package includes:

  • A fully furnished 9 sqm stand – walls; carpet; shelving; 1 socket; bench cabinets; lighting; fascial board with company name; 1 table/4 chairs; 1 information/display counter and a waste paper basket
  • Exhibitor passes
  • Entry in the fair directory
  • Access to a central backroom/storage area
  • Refreshments
  • Specially negotiated group shipping rates
  • Bilingual stand assistants
  • We can also offer production and installation of graphicpanels at an additional cost.

 9 sqm stands and a 6 sqm stand are available.

To cover the PA’s costs of organising this event and providing onsite services for the group, we will charge an administrative fee with a discount for PA members.

TAP Grants

DIT is also offering TAP grants of £2,500 to help eligible SME’s with their stand costs.

Book Your Place

If you would like to exhibit as part of the UK Pavilion and benefit from this comprehensive package of services, please complete and return the booking form. If you have any questions, or for a copy of the booking form, please contact  Gloria Bailey.