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China Shanghai International Children's Book Fair

China Shanghai International Children's Book Fair


13 - 15 November 2020

The China Shanghai International Children’s Book Fair (CCBF) now managed by BolognaFiere, owners of the Bologna Children’s Book Fair will take place from Friday 13th to Sunday 15th November 2020 at the Shanghai World Expo Exhibition and Convention Centre. The fair has grown over the past six years and last year there were 367 exhibitors from 25 countries and territories and 33,796 visitors from 48 countries and territories. 

In our 2019 Guide for International Publishers on China, produced by Pixie B Ltd for the PA’s new Export Toolkit, it states “According to official statistics, children’s books became the largest category in 2016, and in 2018 they accounted for one-quarter of the total book sales market, pushing education (textbooks and supplementary materials) into second place, and social sciences in third. For new works published in 2018, education was the largest category, followed by economics, business management, literature, social science, and children’s, suggesting that the recent reductions in new ISBNs have specifically targeted trade publishers rather than education. The long-tail sales cycle of contemporary classics in fiction and children’s publishing may also contribute to a reduction in new acquisitions and publications.”

The guide went on to say “Children’s books continue to sell extremely well, accounting for 60-70% of imports from major international publishers into China. The market is, however, extremely fragmented, with specialist retailers in imported children’s books selling full ranges of major brands and licensing characters in large numbers.  As such, bestseller lists from single retailers do not accurately reflect sales into the overall market.”

The fair offers a wide range of activities. Some of the notable activities are the Golden Pinwheel Young Illustrators Competition, the Chen Bochui International Children's Literature Award, the Authors Festival, the Shanghai Visiting International Publishers Programme (SHVIP), other professional seminars and events to promote reading.

UK Pavilion

The PA in partnership with the Department for International Trade (DIT), is organising a UK Pavilion and the stand package includes: 

  • A fully furnished stand (9 sqm - stand structure; carpet; shelving; bench cabinets; lighting; fascial board with company name; 1 table; 4 chairs; 1 information counter and a wastepaper basket)
  • Exhibitor passes
  • Entry in the fair directory
  • Access to a central backroom/storage area
  • Refreshments
  • Specially negotiated group shipping rates
  • We can also offer production and installation of graphic panels at an additional cost.
TAP Grants

To assist eligible organisations with their stand costs, DIT is offering TAP grants of £1,875.00.  Please contact Gloria Bailey for a copy of the terms and conditions and application form.

Book Your Place

If you would like to exhibit as part of the UK Pavilion and benefit from this comprehensive package of services, please complete and return the booking form. If you have any questions, or for a copy of the booking form, please contact Gloria Bailey.