Each year, the Beijing International Book Fair is attended by over 20,000 people from publishers, distributors and literary agents to consumers, digital media companies and many more. The UK group, supported by the Department for International Trade (DIT), has grown 100% in the last 5 years, making us the largest foreign group at the fair.
The Chinese book market, catering for a population of over 1.3 billion with over 95% literacy, is the largest in the world by volume, and the second largest in terms of purchasing power parity (PPP), after that of the USA. Official estimates for publishing, printing and distribution services for 2013 overall were 1.82 trillion yuan ($300 billion) an increase of 9.7% on 20121.
1) Publishing Marketing Report on China by Paul Richardson and Chu Xiaoying (The Publishers Association, 2015).