The Publishers Association is proud to support World Book Day—an annual celebration of books and reading funded by us and the Booksellers Association. This event involves giving a specially-produced £1 token to school children throughout the UK to encourage them to discover the delights of their local bookshop. Since 1998, over 14 million school children each year have received special £1 tokens that they can take into bookshops to exchange for either a specially-commissioned £1 token or redeem against a full-price purchase.
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