30 July 2015
Catering for a population of over 1.3 billion with over 95 per cent per cent literacy, the Chinese book market is the largest in the world by volume, and the second largest in terms of purchasing power parity (PPP), after that of the USA. In 2013/14 the US market was estimated (Rüdiger Wischenbart, Global Trends in Publishing, 2014) to be worth $39 billion at consumer prices or 26 per cent of the world total; the Chinese market was estimated to be worth $18.7 billion or almost 13 per cent.
This new PA Market Report China by Professor Paul Richardson and Chu Xiaoying explores in depth the Chinese book market and the opportunities it holds for UK publishers. The PA would like to thank the Charlesworth Group and Openbook for their support to this project.
For further information click here for the leaflet.
PA Market Report China
By Paul Richardson & Chu Xiaoying
This report is free to members and GPI Subscribers by logging into the website with your organisation username and password. Other non members can purchase this report through the above leaflet or the PA online bookshop.