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CAMEO award winners revealed

CAMEO award winners revealed

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Four outstanding book adaptations from the past two years have been honoured at a special ceremony tonight at Soho House for the inaugural Creativity Across Media: Entertainment & Originality Awards (CAMEO).  

Deliberated by a cross-section of creative industry professionals including digital film makers, literary editors and theatre programmers, the judging panel chose 45 Years, We’re Going on a Bear Hunt, Beast Quest and Hetty Feather as winners from a strong shortlist submitted for this year’s awards.

Awards were presented by bestselling author, scriptwriter and ambassador for London Book & Screen Week, David Nicholls.

Best Book to Film – 45 Years

Based on David Constantine’s short story In Another Country, this daring adaptation received phenomenal critical acclaim, winning 16 awards. It became a landmark in British film history, achieving £1 million in box office sales after only 12 days of screening through art house cinemas. 

Best Book to TV - We’re Going on a Bear Hunt

The television adaptation of We’re Going on a Bear Hunt firstaired on Channel 4 last Christmas, and was voiced by Olivia Colman, Mark Williams and Michael Rosen. In the competitive world of Youtube and on demand programming, it attracted an audience of over eight million people in its first 26 minute outing, bringing new life and new audiences to a much-loved children’s classic first published in 1989.

Best Book to Game – Beast Quest

Beast Quest has been enormously successful both in print and game format with over 8.3 million downloads to date.  The judges felt that the beautiful design and richness of gameplay in this app put it on a level with some of the biggest video games available, offering players multiple levels and a depth beyond expectation for a book adaptation. 

Best Book to Stage – Hetty Feather

The stage adaptation of Jacqueline Wilson’s Hetty Feather had two consecutive West End runs and UK-wide tours and was nominated for Best Family and Entertainment Show at the 2015 Olivier Awards. The judges felt that this successful adaptation transformed the much-loved children’s book into a visually exciting and incredibly inventive production that captured the imagination of the whole audience, both children and adults alike.

The CAMEOs are a collaboration between London Book & Screen Week and the Publishers Association to recognise the integral role books play within the creative industries as an inspiration for plays, film, TV and games.

The CAMEOs ceremony coincides with the launch of this year’s London Book & Screen Week (13-19 March 2017), a seven day series of events celebrating books and the films, TV programmes and virtual worlds they inspire.

The judges involved in this year’s awards include: Julian Friedmann, Arifa Akbar, Katrien Roos, John Lomas-Bullivant, Alice Ryan, Douglas Schatz, Charlotte Longstaff, Alison Norrington, Liz Rosenthal & Sharna Jackson.

Jacks Thomas, Director of The London Book Fair and London Book & Screen Week, says “It has been such a pleasure to bring together so many talented individuals tonight to celebrate the many fantastic projects inspired by books. Ahead of The London Book Fair and London Book & Screen Week, it is a wonderful reminder of the valuable role books play within the creative industries, which are a driving force of the British economy.”

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Notes to Editors


The Creativity Across Media: Entertainment & Originality Awards (CAMEO) are a collaboration between London Book & Screen Week (LBSW), and the Publishers Association, and are designed to recognise the relationship between content across a variety of media and, crucially, the central role of the book. The inaugural awards will be presented at Soho House, London on Monday March 13th (Day 1 of LBSW 2017).  In a world where storytelling is consumed in so many media forms, the CAMEOs will honour the works which have made the most impact during the last calendar year, across each of the major aligned creative industries: Film, TV, Gaming (inclusive of apps and entertainment), and theatre. 

ABOUT THE LONDON BOOK FAIR (14-16 March, 2017)

The London Book Fair (LBF) is the global marketplace for rights negotiation and the sale and distribution of content across print, audio, TV, film and digital channels. Taking place every spring in the world’s premier publishing and cultural capital, it is a unique opportunity to explore, understand and capitalise on the innovations shaping the publishing world of the future. LBF brings you direct access to customers, content and emerging markets. LBF 2017, will take place from Tuesday 14th – Thursday 16th March 2017, at Olympia London. LBF’s London Book & Screen Week will run for the third year, with the book fair as the pivotal three day event within a five day programme.


London Book & Screen Week is a seven day, citywide celebration of books and the films, TV programmes and virtual worlds they inspire. Produced by The London Book Fair (see above), the landmark event series brings storytelling and the written word to life, uniting the capital’s avid readers, writers, game, film and TV fans with a diverse range of events taking place across literary London. Now in its third year, the event continues to grow in scale and impact.


The Publishers Association represents the interests of UK publishers across trade, education and academic publishers. Our members publish academic journals, text books for higher, secondary and primary education, fiction, non-fiction, children’s and learning resources. As a whole the industry contributes over £4.4bn to the UK economy with digital revenues contributing 32% and export sales accounting for 43%.


Book to Film

  • Julian Friedmann is co-owner of the Blake Friedmann literary agency which represents 200 book and script writers worldwide
  • Arifa Akbar is a critic, reviewer and deputy editor of Wasafiri Magazine
  • Katrien Roos is an Associate at law firm Harbottle & Lewis, specialising in film, television and theatre industries

Book to TV

  • John Lomas-Bullivant is the intellectual property and brand development director at Bloomsbury
  • Alice Ryan is brand insight manager at BBC Worldwide 

Book to Stage

  • Douglas Schatz is acting managing director of the theatre bookseller Samuel French
  • Charlotte Longstaff is the Head of London Programming at Ambassador Theatre Group

Book to Game

  • Alison Norrington is a writer and producer, and the CEO, founder and chief creative director of London-based entertainment studio storycentral
  • Liz Rosenthal is the CEO & founder of Power to the Pixel, which supports the film and media industries in their transition to a digital age
  • Sharna Jackson is a Webby Award-winning, triple-BAFTA-nominated strategist and content creator working across culture, learning and entertainment