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PA's PR 29th January 2016

PA's PR 29th January 2016



Back to School for Publishers

Do you love publishing? Want to inspire the next generation?  Then we need you! The PA is calling on people working in publishing to become publishing ambassadors and represent the industry by giving careers talks in schools, colleges and universities. We want ambassadors to share their passion for publishing as well as the exciting job opportunities available. To get involved, simply contact your local school, college or university (or even ones that you attended previously.) Alternatively, it will be possible to register on The PA’s people database to receive updates on upcoming opportunities to hold a session.  The PA has created a wide variety of digital resources that can be tailored an adapted to the content and style that you would like to deliver in a session, including; PowerPoint presentations, scripts, leaflets and tips for presenting tips. The resources can be accessed via Dropbox. For more information about becoming a publishing ambassador, please contact Seonaid MacLeod.



 PA Releases New UK Market Report

The PA has released a new full market report on the United Kingdom in the PA’s Global Publishing Information (GPI) website. Written by Paul Richardson and Graham Taylor, authors of the PA Guide to the UK Publishing Industry, this report provides a unique insight into the context, structure and characteristics of all sectors of the market. It analyses the underlying influences on educational, academic/professional and consumer publishing and distribution, the impact of technological, legal and commercial change and the current challenges and opportunities that UK Publishing faces.  Informed by the most recent data, it is equally relevant for those operating within the market and those seeking to enter it from elsewhere in the global publishing community. Members and GPI subscribers can access this report free from visiting the link below and logging into the PA website. Non-members are able to purchase a copy of this 174-page report from the PA bookshop.
PA Releases 2016 EPC Learning Resource Review
The 2016 version of the annual review of educational learning resources in the UK primary and secondary schools by school leaders and in English primary and secondary schools by subject leaders by C3 Education is now available. This year the review, commissioned by the Educational Publishers Council has been divided into three volumes:

  • Volume 1: Opinions on Aspects of Learning Resource Use
  • Volume 2: Spending on Learning Resources – School leaders
  • Volume 3: Subject Leader Review 

Members have free online access to these three volumes through the statistics part of the website (see link below) by logging into the website. Non-members can purchase the full report or individual volumes from the PA bookshop.
The January Issue of Aid Projects Alert is now available
In this month's issue there are eight new projects and seven approvals. Find the full report here.



 Snapshots from BETT 2016

Tech:  no end in itself
This year’s BETT Show, a showcase for educational technology, heard Secretary of State for Education Nicky Morgan flag government’s support for broadband coverage (superfast broadband should reach 90% of the UK this year), and coding and computer science in schools, but add that access to search engines is no substitute for knowledge.  She stressed tech’s role as an enabler rather than an end in itself (‘Where it works, we will back it all the way’), though asked industry for workload innovation especially and spoke with admiration of assessment tailored to the real-time needs of the student.  Industry awaits the government’s new Digital Strategy for the UK with interest; expected to launch in early 2016, this will tackle four areas:  unlocking digital growth, transforming government, transforming day to day life and building the foundations (e.g. broadband reach and net access). 
Adaptive learning
Rafi Syed, Customer Success Manager for D2L Europe, looked beyond the textbook to adaptive engines for learning in HE which can for example assess whether a particular teaching pathway is proving effective for an individual student and adapt it in response.  They are best used in large, first-year STEM courses  Although tutors mostly feed their own materials into these engines, as a tech provider D2L partners with publishers who are working on their own adaptive engines, apps and simulations to engage pupils to tap the expertise they can offer.  They have links with OUP in the UK and major US publishers.
Engagement in the global classroom
Ann Michaelsen, Teacher at Sandvika High School in Norway, showed how tech cannot replace the teacher but that it can enable deep enquiry and broad research.  Over 82,000 teachers globally use Skype in the classroom for free, allowing collaboration on Earth Day for example, though in the Norway/US example she cited the US students did not have access to a computer each in class.  The key to building an effective global network is in connecting with good global educators, she added.  She is collecting examples of how tech helps teachers learn on her website, 
Haptic discoveries
Speaking on OCR’s Learn Live stand, Sean McDougal, founder member of the Touchable Universe Consortium, introduced a session on haptics, which make it possible for pupils to see and touch objects in the virtual world and could be the next frontier in the virtual learning environment.  Dissection is back in the curriculum after twenty years, and a pupil can now manipulate an organ electronically with the appropriate levels of density through one device and see the results on a 3D image on screen.  Gone are the problems of storing multiple, strongly-scented kidneys for example; the pupil can dissect again and again; and ethical and moral issues are circumvented.  Trialling of this technology in the classroom is expected to progress this year. 
One member’s note
Content providers may have felt a little beleaguered this year as lead publishers were not all present, and footfall was anecdotally down.  The stands attracting most attention belonged to Microsoft, Google and Apple - but as one publisher noted The PA’s annual Learning Resources Review published this month has shown that though head teachers choose a wide range of resources to help teachers raise standards of teaching and learning, paid digital content from publishers is now ranked the most likely to be supportive, this ranking displacing free online resources from the top spot.  Also of interest will be evidence of a renewed focus on books and printed resources, which have shouldered past tablets as resources most likely to help raise standards.


Elsevier signs up to provide titles to Load2Learn

Students with sight loss or dyslexia can now access a wider range of titles from the free online Load2learm service as Elsevier joins the service. The publisher has teamed up with Load2Learn, a web-based service delivered by RNIB (Royal National Institute of Blind People), to offer access to its titles in accessible formats. Load2Learn enables learners who cannot read standard print, including those with dyslexia and those who are blind or partially sighted, to read the same books, at the same time as their classmates. The service is completely free and is open to all teaching staff, enabling them to download textbooks and accessible images to meet their students’ needs. Elsevier provides web-based, digital solutions such as ScienceDirect, Scopus, Elsevier Research Intelligence and ClinicalKey. It publishes more than 2500 journals and more than 33000 book titles. Find out more here.  


Help World Book Day Make History, 22nd February 

World Book Day is hoping to make history and break the Guinness World Record® for the most people taking part in simultaneous book quizzes. The current record is 2670. WBD are calling for volunteers to run the Bumper Book Quiz with their teams or within their organisations. The event will be a fantastic opportunity to have fun and share your children’s and YA book knowledge with workmates while raising money for Book Aid International! To take part and for more information visit the website.  


Help World Book Day Make History, 22nd February 

World Book Day is hoping to make history and break the Guinness World Record® for the most people taking part in simultaneous book quizzes. The current record is 2670. WBD are calling for volunteers to run the Bumper Book Quiz with their teams or within their organisations. The event will be a fantastic opportunity to have fun and share your children’s and YA book knowledge with workmates while raising money for Book Aid International! To take part and for more information visit the website.  


Book Fairs

The PA offers guidance and support for publishers looking to attend book fairs. Through our TurnKey Exhibition Services™ division we provide businesses (members and non-members of The PA), with an easy one-stop service at all major book fairs, which includes all stand arrangements. Upcoming Book Fairs for 2016 include:-
Bologna Children’s Book Fair                          4th April – 7th April 2016
The London Book Fair 2016                           12th April – 14th April 2016
BookExpo America 2016                                 11th – 13th May 2016
Beijing International Book Fair                         24th – 28th Aug 2016
Frankfurt Book Fair                                          19th – 28th Oct 2016
China Shanghai Int Children’s Book Fair        tbc
Guadalajara International Book Fair                26th Nov – 4th Dec 2016

For more information about the service and funding opportunities please contact Gloria Bailey.  






Submissions for CLPE Children’s Poetry Award Now Open
Publishers are invited to submit books of children’s poetry published in 2015 CLiPPA 2016! The winner will join an incredible line up from the world of children’s poetry including Joseph Coelho, Tony Mitton, George Szirtes, Jackie Kay, Carol Ann Duffy, Philip Gross and John Agard. The award was established in 2003 and is only award for published children’s poetry in the UK. It encourages and celebrates outstanding new children’s poetry and is presented annually for a book of poetry by a single poet or collections of children’s poetry published in the preceding year. Submissions will be judged by an expert panel of judges and the winner will be announced in July at the CLiPPA Poetry show. The deadline for submissions is February 12th 2016. To enter and for more information, please click here.
Call for Entries for 2016 Royal Society Science Books Prize
The 2016 Royal Society Books Prize will celebrate the best of 2016’s new popular science writing for a general adult readership. The prize is open to science books written for a non-specialist audience. The winner will receive £25,000 and the authors of the shortlisted books £2,500. Books submitted for the prize must have been published for the first time in English during 2015 and be available to buy in the UK. Full details of the prize’s regulations and eligibility criteria and the entry form are available on the Society’s website. Deadline for submissions 20th February 2016.