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PA's PR 23rd November 2016

PA's PR 23rd November 2016

Since the last edition of PA's PR, publishers have committed to tackling diversity at the first Building Inclusivity in Publishing Conference, the shortlist has been announced for the Parliamentary Book Awards, and schools and universities encouraged students to get involved in the second #workinpublishing week. Meanwhile the Read On. Get On. coalition has announced its new strategy to get all children reading well by 11, the PA has taken 23 publishers to the China Shanghai Book Fair and bookshops are gearing up for Civilised Saturday.



Publishers commit to tackling diversity
The PA and London Book Fair launched an Inclusivity in Publishing Award to recognise firms that have demonstrated commitment to improving inclusivity in the trade at the first Building Inclusivity in Publishing Conference last week. The conference saw publishers committing to improving diversity in their organisations: Hachette UK said it would target diversity in its senior management team through a mentoring scheme, HarperCollins committed to running its traineeship for graduates again in 2017 and beyond, and Penguin Random House Ireland has partnered with Fighting Words to promote equal opportunities for young people. 

Parliamentary Book Awards shortlist
The shortlist for the PA and BA's Parliamentary Book Awards were announced this week, featuring political heavyweights Ken Clarke, Alan Johnson and Margaret Hodge alongside broadcaster Jeremy Paxman and former Greek finance minister Yanis Varoufakis. Read the full shortlist here. The PA's Chief Executive Stephen Lotinga was interviewed about the awards on BBC Open Book, where he explained that the awards aim to celebrate the quality of political writing, the long and rich relationship between writing and politics and to highlight the UK's position as a world leader in book publishing. Listen to the full interview.

Students encouraged to #workinpublishing
The PA held its second #workinpublishing week last week, an initiative launched last year to encourage school leavers from under-represented backgrounds to consider publishing as a career option. Along with Twitter Q&As from regular partners, Atwood Tate, Inspired Selection and, #workinpublishing week saw schools and universities get involved by alerting students to the hashtag on social media. The PA took part in an event at the University of Westminster during the week, and has set up careers talks at five schools so far, matching up passionate publishers with speaking opportunities.


ROGO coalition to create new reading measure
The Read. On. Get On. campaign announced it would create a new measurement of primary school children's reading last week, as part of a new strategy to get all children leaving primary school reading well by 2025. The coalition, which includes the PA and National Literacy Trust as members, made the announcement as this summer's SATs results showed a sharp decline in 11-year-olds reading at the expected level for their age, falling from 80% in 2015 to 66% in 2016.  In a blog for the PA, Jo Prior, MD of Penguin General, highlighted the importance of reading for pleasure as a way to unlock literacy. Read her full blog here.

China Shanghai Book Fair
The PA and the Department for International Trade took 23 publishers to the fourth China Shanghai Book Fair this year, with one first timer describing his experience as "incredible" and all the exhibiting companies reporting being very busy. During the fair, China's book sales data company Open Book reported that the children's market in China was up 15% in value in 2016 so far. According to the Bookseller Yang Lei, deputy general manager of Open Book, said that children's fiction has been particularly strong this year, up 40% since 2015, with strong performances from picture books and popular science. Next year's fair will be held on 17 - 19 November 2017.

Bookshops prepare for Civilised Saturday
Booksellers are preparing to hold the second Civilised Saturday this week with a series of events designed to encourage consumers to visit their local book store as an antidote to Black Friday. Plans for the day include Great British Bake Off and hygge-inspired events, wine and chocolate. The Bookseller reports that Merry Berry will sign copies of her new book Marry Berry's Family Sunday Lunches at the Chorleywood Bookshop in Hertfordshire and Gerrards Cross Bookshop in Buckinghamshire, while Wenlock Books in Shropshire is hosting a day centred around "cosiness, warmth and relaxed shopping", in line with the Danish philosophy of hygge,


PA/BESA Conference - Shifting Landscapes, 25 November 2016, London 

Myanmar Trade and Investment Forum, 28 November 2016, London

The Bookseller Futurebook Conference, 2 December 2016, London

Smart Rights Management workshop,5 December 2016, London

IBBY UK Honour List Books 2016, 8 December 2016, London

Introduction to Collective Licensing Sector Focus: STM & Academic Publishers,15 December 2016, London

Publishing Training Centre 2017 courses