Publishers Association logo
PA's PR 24th January 2017

PA's PR 24th January 2017

Since the last edition of PA's PR, the PA has been helping to celebrate Academic Book Week, has launched with London Book & Screen Week a new award recognising books as an inspiration for plays, films, TV and games, and has been planning seminars on hot topics in publishing for the London Book Fair. Meanwhile the International Digital Publishing Forum has published a newaccessibility specification, our Chief Executive Stephen Lotinga has spoken at the Westminster Media Forum and the PA has been working with publishers on the government's Maths Mastery initiative.



Academic Book Week
The PA has been promoting the role of academic publishers to celebrate the second Academic Book Week. Niels Peter Thomas, Chief Book Strategist at Springer Nature, has written a guest blog about the future of the academic book, while three people at Taylor & Francis have outlinedtheir different roles. Sarah Stanton, Shakespeare Publisher at Cambridge University Press, andBrendan George, Philisophy Publisher at Palgrave MacMillan, have written about their jobs for the Bookseller. Their blogs will appear on the PA site later this week. Meanwhile Palgrave hosted a Twitter Q&A on humanities publishing. See the debate at #AcBookWeek.

Keynes tops Academic Book vote
John Maynard Keynes’ The General Theory of Employment, Interest and Money, the foundation of modern macroeconomics, has been voted as the academic book which has had the greatest impact on modern Britain. He was chosen by the public from a list of 20 books which was selected by leading academics. Other titles on the list included Stephen Hawking's A Brief History of Time and Gender Trouble by Judith Butler. Keynes received 15% of the vote, and was followed by The Invention of Tradition, edited by Eric Hobsbawn and Terence Ranger, which came in second place, with EP Thompson's The Making of the English Class coming third. 


LBF's Tech Tuesday
Publishers must continue to add value to customers and authors to stay relevant, Andy Redman of OUP told the London Book Fair's first Tech Tuesday in Oxford. Other panellists discussed changing business models and different funding models in academic publishing, with research councils effectively putting HEI’s and librarians on the front line. The panel said the biggest trend was the need for publishers to keep up with the ability of researchers and students to discover and share content via social media. A vote at the end on whether in the future we would be talking about ‘books’ or ‘content’ showed an overwhelming preference for the word ‘content’.


Strengthening the research eco-system
Academics explored ways to strengthen the research ecosystem, at an event organised by Emerald Publishing. Katharine Reeve from Bath Spa University celebrated the role of the commissioning editor as a shaper, curator and quality controller but urged for a better editorial understanding of digital, and called on publishers to get better at presenting their value to the academic world. Martin Eve from Birkbeck asked whether the digital infrastructure today will be the same in ten years. Attendees suggested  innovation does not always have to be about technological change - it can also apply to format.   



New award celebrates books as inspiration

The integral role books play within the creative industries as an inspiration for plays, films, TV and games will be recognised by a new awardcreated by London Book & Screen Week and the Publishers Association.The Creativity across Media: Excellence & Originality Awards (CAMEOS) will be open to entrants from the UK and will recognise some of the biggest adaptation success stories across four main categories: Book to Film, Book to Game, Book to Stage and Book to TV. The awards will coincide with this year’s London Book & Screen Week which will take place on 13-19 March.

Ministers urged to remember publishing
The PA's Chief Executive Stephen Lotinga warned ministers searching for quick-fix growth models post-Brexit that bargaining away our IP system is not a model for long -term growth. Speaking this week at the Westminster Media Forum he highlighted the strength of the publishing industry, setting out its key priorities post-Brexit, namely tariff free trade, an immigration system that llows publishers to attract the best and the brightest and a strong IP system. He also called for government to address Amazon's dominant position in the e-Book market, warning that after Brexit this will not be an issue which can be left to the EU.

PA activities at the London Book Fair
The London Book Fair is fast approaching and the PA will be hosting its own seminars on some hot topics in publishing:- Brexit and the Impact on Publishers,  The International Copyright Debate and the very latest in Advances in Accessible Publishing. The PA is also involved in the What Works Educational Publishing Conference, chaired by the PA’s vice-president, Lis Tribe and the Research and Scholarly Publishing Forum co-chaired by CUP’s Mandy Hill.  Full details of our events at the London Book Fair can be found here. Please do visit our stand 6E50 to meet the team and find out about our activities.

New Accessibility Specification
Amidst the heated debate about the merger between World Wide Web Consortium (W3C) and International Digital Publishing Forum (IDPF) (which is set to be finalised at the end of this month), IDPF recently released the new specification of the EPUB 3 standard – EPUB 3.1. Along with other updates, the revision includes a new accessibility specification which makes recommendations for the inclusion of discovery metadata along with accessibility support in content. Full details can be found here, and an overview can be heard at our London Book fair seminar on Thursday 16 March, 10am-11am.

Maths Mastery initiative
PA educational publishers are working to a 9 February deadline to put primary maths textbooks forward in support of the government’sMaths Mastery initiative. This drive to improve performance in maths, designed to reach half the primaries in the country in four years, will be accompanied by a list of textbooks which schools on the programme can buy. All schools in the programme will qualify for up to £2,000 match funding to help them buy resources to teach the approach. The Department for Education outlined the process and selection criteria at a meeting on 10 January at the PA offices, where publishers met the selection panel and put questions to them.


Academic Book Week Events, 23 - 28 January 2017

Introduction to Collective Licensing, 2 February 2017, London

Outsourcing uncovered: Managing, inspiring and evaluating your out-of-house workforce, 15 February 2017, London

How to Build a Successful Open Access Books Programme, 22 February 2017, London

Practical plans for improving journal success, 23 February 2017, London

Introduction to Journals Publishing, 1 March 2017, London

World Book Day, 2 March 2017

Best Practices in Editor-in-Chief and Editorial Board Review, 7 March 2017, Online

Developing Open Access and Hybrid Journals, 9 March 2017, London

Content marketing workshop, 22 March 2017, London