China Shanghai International Children’s Book Fair

China Shanghai International Children’s Book Fair (CCBF) is the only book fair in China and Asia Pacific dedicated to children’s content, which makes it an unparalleled destination for the children’s rights market.

The children’s book market occupies the largest share in China’s book retail market, reaching 28% in 2020. Despite a small 5% decrease in overall book sales in 2020, the children’s publishing sector resisted the effects of the COVID-19 pandemic and continued its two-decade long progression with a yearly growth of 2%. With 20,000 new titles published every year, China is going strong on non-fiction books for children, toddler books, and game books.

For those not able to attend in person, the CCBF International Book Showcase is an exhibition scheme allowing overseas publishers to show their new titles at the fair. With the help of local staff recruited specially to collect visitors’ information and enquiries, the Book Showcase is a space where international printed books are on display for Chinese editors and copyright professionals in search of new content. Advanced technology also helps CCBF exhibitors with innovative services thanks to its Online Matchmaking System equipped with its own video conference server.

For more information on the UK Book Showcase area, please contact Gloria Bailey.