Publishers are passionate advocates of reading for pleasure. They demonstrate this every year by coming together with authors, illustrators, booksellers and librarians on World Book Day to make the biggest nationwide celebration of reading a phenomenal success.
The objective is simple: encourage reading for pleasure by providing every child with a free book.
Never has this been more important than with the recent release of the National Literacy Trust’s report on literacy and life expectancy, which found that children born into communities with the most serious literacy challenges have some of the lowest life expectancies in England. A boy born in Stockton Town Centre (which has some of the most serious literacy challenges in the country) has a life expectancy 26.1 years shorter than a boy born in North Oxford (which has some of the fewest literacy challenges).
This year’s associated campaign to #ShareAStory has reached and inspired people—it was fantastic to see it mentioned and praised by Theresa May at Prime Minister’s Questions this week and to see people across the country sharing stories for World Book Day.
There are many brilliant partners and organisations that contribute to World Book Day’s success. We are very proud of the PA’s own role as founder of the charity—along with the Bookseller’s Association—and our CEO Stephen Lotinga's dedicated work as the charity’s chair.
Do follow @PublishersAssoc to see what PA staff are up to on the day itself—we have lots planned. If you would like to Share a Story today, see the list of ideas below or take a look at the range of activities that publishers are undertaking, which we are showcasing on our website.
Happy World Book Day everyone!