Press Officer

Mid Level // Publicity Department

What does a Press Officer do?

A Press Officer works on a range of innovative campaigns designed to grab the attention of readers. They respond to questions from journalists, write press releases, tell journalists about their organisation’s stories and campaigns, arrange for people at the company and authors to speak to the press, and keep an eye on media coverage.

What is a Press Officer good at?

• Making friends; good at building relationships with people in the media and socialising with journalists, festivals and bookshops
• Connecting with people; engaged with online communities and leverages that knowledge to grow the company’s social media presence
• Cooperation; great at working with lots of different people across marketing, sales and editorial to make sure they have the support they need to sell enough books

Who does a Press Officer work with?

A Press Officer reports to the PR Director and works closely with the Communications, Sales, Marketing and Editorial teams.

How do I become a Press Officer?

You can become a Press Officer by working your way up from the role of Publicity Assistant. You could also get experience working as a journalist or study a degree in English, Journalism, Media Studies or Public Relations.