Publishers Association logo


The Publicity teams within publishing houses create campaigns to spread the word about new books and encourage readers to buy them. The main goal is to connect authors’ books with readers – reaching people who already read the author’s books or similar genres, as well as introducing the book to new audiences who might be interested in the story or subject matter.

In a world where thousands of entertainment providers (from TV to film and theatre to podcasts) are fighting for people’s attention each day, people working in Publicity need to be creative and think outside the box to make sure they can cut through the noise and make their books appeal to potential readers. Creating a ‘buzz’ around a book often directly results in book sales.

To create this buzz, people in Publicity work closely with the media. They spend a lot of time speaking to journalists to secure book reviews, features or interviews with the author, to generate ‘publicity’ for the book and make sure as many people know about it as possible. They also work closely with the author to promote the book through events, such as book launches, author tours or literary festivals. Finally, they will often create publicity ‘stunts’ to draw even more attention to the book.

The work of the Publicity teams usually plays a significant role in making a book a bestseller. They usually work very closely with the author of the book to help them promote it as much as possible.

Jobs in Publicity

  • PublicistA Publicist's job is demanding but rewarding.
  • Publicity Assistant.jpg Publicity AssistantA Publicity Assistant's job can be very varied – you can be doing completely different things from one day to the next – which makes it a fun and fast-paced role.
  • Publicity Manager.jpg Publicity ManagerA Publicity Manager is an important part of the core team behind the publication and launch of a book.
  • Publicity DirectorA Publicity Director leads a team of people to make sure each book reaches the largest possible audience.
  • Press OfficerA Press Officer works on a range of innovative campaigns designed to grab the attention of readers.

What's it like to be a...

  • Maleeha Mir (2).png Events representative"I absolutely love working in publishing because I have the chance and privilege to champion books that make a difference in the world and meet like-minded people who love books and appreciate the power of stories as much as I do."
  • Ain Bensenouci.jpg Events programme manager"My background is a mixture of operations, sales and events. As a result, I have acquired a variety of skills. I think what was key for my progression was the fact that I focussed on making my skillset as transferrable as possible."

Job Level Decoder

Titles for people working in Publicity can vary from publisher to publisher, so it’s always worth reading a job advert in detail to understand what level of experience they are looking for. 

Entry level

Job titles at entry level will often look like the following:

  • Publicity Assistant
  • Publicity Coordinator
  • Communications Assistant

Experienced non-manager

For people who have slightly more experience (it varies from publisher to publisher, but is often around 2 years), you might be looking at the following job titles:

  • Press Officer
  • Press Executive


More senior titles, which will require more extensive experience in either publicity for another industry, or within the publishing industry, will include:

  • Publicity Manager
  • Senior Publicity Manager
  • Head of Publicity
  • Publicity Director