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Marketing Assistant

Marketing Assistant

Entry Level // Marketing Department


What does a Marketing Assistant do?

Marketing assistants provide administrative support to the marketing team (including writing minutes, invoicing, diary management and maintaining databases) and throughout the campaign process from initial concept to delivery.

This can include representing the company at events, coordinating promotional activity, providing marketing support to the sales team and retail network, and liaising with suppliers and advertisers (both in the UK and overseas), and supporting the day-to-day running of the office by answering calls and emails, ordering stock and merchandise, and arranging mail outs.

They also support the marketing team by dealing with press enquiries, running social media and writing promotional materials.

What is a Marketing Assistant good at?

  • Enthusiastic; engaged in all mainstream marketing channels (Facebook, Twitter, Instagram) and curious about digital marketing techniques
  • Organisation; ability to plan high-quality and consistent work across multiple projects with a high attention to detail
  • Collaboration; team player and excellent communicator who enjoys interacting with a range of people
  • Creative; an eye for design and a head for copywriting

Who does a Marketing Assistant work with?

A Marketing Assistant reports to the Marketing Director, and works closely with the rest of the marketing team as well as colleagues in the sales and publicity departments.

How do I become a Marketing Assistant?

As an entry-level role, you don’t need any experience to become a Marketing Assistant. However, it helps to have done an internship, student placement or work experience.

You might study a degree at university in marketing, communications, advertising, business and management, or psychology. You can also do an apprenticeship.

Professional bodies such as The Chartered Institute of Marketing and The Institute of Direct and Digital Marketing offer short courses that might help your application.

With experience, you could progress to more senior marketing roles, such as marketing manager.

Learn more about what it’s like to be a Marketing Assistant: