Publishers Association logo
Menu
Senior marketing executive

Senior marketing executive

Natasha.jpg

Natasha Tulett is a senior marketing executive at Kogan Page.

What do you do?

My role is a mixture of author relationship management and getting our books in the hands of readers. I manage the marketing list where I’m lucky enough to be able to learn from authors and relevant content while making sure we reach the right audiences. I also oversee the customer service side of things, so keeping readers happy is key.

How did you get into your role? 

My first role was a marketer at a finance company, which was great experience but not something I was passionate about. I then signed up with Inspired Selection, who managed to find me a role that benefited from my experience but also got my foot in the publishing door – and I’ve grown from there. 

What do you love about your role? 

It’s creative, fun and no day is the same. Each book is a mini project, and I get to work with lots of inspiring authors. I love the diverse range of activities there are in marketing and the psychology behind what engages people. Seeing our books ‘in the wild’ is definitely the most rewarding part for me; I don’t think I’ll ever get bored of seeing them on the shelves.

Why did you want to work in publishing? 

Reading has always been a huge part of my life. I studied English Literature and Creative Writing at university, so books were naturally at the forefront of my mind. I felt passionate about making them accessible to others in the same way – whether to achieve something or just for the joy of it. 

What would be your top tip for someone who wants to work in publishing? 

It’s a unique industry and contacts are key, so going along to talks and networking events (like the SYP) is a great place to start. I’d also sign up to The Bookseller for industry news and be aware of what different publishers are doing, from advertising and social media to the type of books they’re publishing. Finally, attention to detail is crucial, so make sure your CV is in tip-top condition.