Paul Raymond is Business Development Manager at Kogan Page.
What do you do?
My role is in business development. There are various ways in which I am seeking to develop our business at the moment. Firstly, it is essential to maximise sales of our content in all formats, including digital. So in digital, we have developed several ‘ebook collections’ such as a collection for employability and a collection for HR. At the moment, I am particularly engaged with university Employability teams about our employability collection. Secondly, I work with our authors on orders for their books for their use, orders for colleagues, companies, organisations, or perhaps orders for events/ conferences. We can also arrange customised versions of books, e.g. with a company logo on the cover. Thirdly, we have developed a subscription product whereby individuals or organisations can subscribe to their choice of Kogan Page content. Our ‘Knowledge Portal’ allows you to search content, highlight, share and build your library of Kogan Page content.
How did you get into business development?
I began my career as a bookseller at Foyles Bookshop in Charing Cross Road and progressed to managing several branches of Waterstones. I then joined the Pearson as a retail trade representative and after a year became a national account manager working with the company’s core retail, wholesale and internet customers. I joined Kogan Page initially as business development manager for digital products to sell our Knowledge Portal and online workplace skills courses.
What do you love about business development?
I love the variety of working with different customers and building relationships with them. Sales certainly motivate me. Finally, it’s great to work with a team who are all dedicated to helping people make progress in their lives and careers.