Head of Data, Insight & Analytics
Senior Level // Consumer Insight Department
Who does the Head of Data, Insight & Analytics do?
Consumer insight means an interpretation or an understanding on the behaviours and characteristics of the people who buy books.
What is the Head of Data, Insight & Analytics good at?
- Strategic thinking
- Commercial focus
- Attention to detail
Who does the Head of Data, Insight & Analytics work with?
The Head of Data, Insight & Analytics tend to work with Marketing teams so that when communicating through marketing channels, the messaging reflects the customers that they are supplying to.