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|Shift Learning (formerly Shift Media)|
|+44 (0)207 253 8959|
|+44(0)797 348 1714|
|Maples Business Centre 144 Liverpool Road Islington London N1 1LA|
Shift Learning is a consultancy and market research agency which specialises in the education and medical sector, from early years through to professional development and CPD. We are experts in marketing research and technology-related consulting in the education and medical sector, including usability and accessibility testing.
Our clients include exam boards, publishers, content developers and institutions wanting an understanding of the needs of teachers, headteachers, pupils, parents, students, medical and other professionals, academics and other educational leaders.
We provide the following services:
Expertise and experience in the education sector were the principal reasons we chose to work with Shift Media (now Shift Learning). They have consistently provided an outstanding level of service.. It is refreshing to work with a company with a thoughtful consultative approach, and that brings so many suggestions to the table. Working in partnership with Shift Media is always a real pleasure. (Chris Chamberlain, Marketing Manager, Pearson Education)
I can't thank Helene and the team at Shift Learning enough for the excellent work carried out on such a major research project. From the start, the project has been managed and planned with great expertise and knowledge. The attention to detail, ability to shift gear as we went along as necessary and to provide updates all along the way has been second to none. The final reporting and presentation has provided much more than we had originally hoped for this project, giving us a wealth of detailed knowledge analysis and understanding of the market place and project which will be invaluable to the team here and for product development. I would whole-heartedly recommend Shift Learning for future market research projects and it has been a pleasure to work with Helene and the team. (Senior Commissioning Editor, Pharmaceutical Press)
|Description (overview of services)|
We pride ourselves on making things happen. At Shift Learning, insight is combined with a focus on practical results. We provide solutions that are as individual as each of our clients.
Research is a speciality of Shift Learning.
Each research project we design for our clients is different and based on their needs. We offer the following core research methodologies to our clients.
Some of our research projects also involve elements of our usability services.
Our projects vary enormously in scale from statistically significant surveys conducted in a number of different languages to very small scale projects looking at the market for one particular product.
We also conduct regular syndicated research projects, often focussed on curriculum change. These are shared by a number of different clients.
Previous research clients include Pearson Education, Oxford University Press, Nelson Thornes, Cambridge University Press, Elsevier, Collins Education, BBC Worldwide, The British Computer Society, Edexcel, NCFE, Espresso Education and Hackney Learning Trust.
Usability and accessibility testing
Our usability and accessibility services are designed to ensure that your online products are really user friendly and can be accessed by everybody in your target market. We test both websites and software. At Shift Media we specialise in the educational publishing field so we have a real insight into the needs of your market.
Search engine marketing and e-consultancy
Our consulting services will help you to make the most out of your web presence. We can advise you on how to make your content findable by even the most impatient of users. We can tell you about practical steps you can take, both technical and non-technical to give you a targetted and compelling presence on most major search engines.
We offer training, both in and out of house in all the areas above. See our website for more details.
The London Viewing Room
We have our own market research viewing room, called the London Viewing Room,
at our offices in Islington. A one-way mirror connects the client and respondent rooms which contain the latest technologies
allowing you to observe and record your focus group or user testing with
ease. Our clients receive special rates on the viewing room. See the London Viewing Room website for more information.
|Background (history; qualifications; languages; years experience)|
Shift Media was set up in 2001. Details of key staff are given below:
Jane Powell, Director
Jane has been Director of Shift Learning since it was founded (as Shift Media) in 2001. Since then she has overseen market research and content development projects for many of our key clients.
Prior to co-founding Shift Media, Jane Powell established a reputation as a market-driven publisher during 10 years at Palgrave Macmillan, Financial Times Management and Pearson Education. In this period she has built a track record in commissioning and using content in innovative ways in higher education markets.
As online content manager, Jane played a pivotal role in managing and developing the UK's foremost programme of companion higher education websites and online courses at Pearson Education, where she used video, the web and workshops to increase market share. She has commissioned for most professional and education markets and played a major role in building the Macmillan Business brand, as well as establishing marketing, international business, psychology, media studies and strategy lists at Pearson Education.
Jane is a member of the Market Research Society. She has a degree in Economics and a Chartered Institute of Marketing Diploma. The early part of her career was spent at the National Economic Development Organiation where she worked as statistical assistant supporting economists.
Helene Henderson, co-director
Helene is co-director of Shift Learning, joining the company in 2004. For the last 7 years she has designed, executed and presented complex qualitative, quantitative and multi-modal research campaigns, often with an explicit focus on branding or digital development opportunities.
She has a passion for understanding user behaviours and perceptions and a skill for interpreting these into strong customer-centric strategies to inform business development opportunities and key marketing messages.
In addition she has implemented a number of efficacy tests for online products. She helps to generate new and improve existing digital strategies as well as advising clients on digital marketing campaigns and techniques with a particular focus on SEO.
A keen adopter of new technologies, Helene also advises on web development, eCommerce and eLearning; integrating her digital knowledge with her skills in research to advise on digital strategy. She strongly believes that web and online strategy development needn't be expensive and can advise organisations on cost effective and innovative digital solutions using mashups and open source technologies.
Helene has conducted a number of research projects with those producing content and qualifications within the UK and has led a number of large scale research projects for organisations working within the UK medical landscape.
Contact Helene on firstname.lastname@example.org
Cheryl Luzet, Usability Consultant
Cheryl Luzet leads the usability testing side of Shift Learning. A graduate of the Master’s degree in Electronic Publishing at City University, Cheryl has many years’ experience developing and editing content for websites in the travel industry and the NHS. Prior to working at Shift Learning, Cheryl worked at South West London and St George’s Mental Health NHS Trust where she managed the redevelopment of their website and intranet, testing the sites for usability with patients and staff.
She joined Shift Learning at the beginning of 2007 where she has continued her work in usability, working on projects such as usability testing of a new educational learning tool produced by Collins Education and redeveloping a companion website so that it meets accessibility standards.
Jack Wilson, Operations Director
Jack joined Shift Learning in 2006. Jack project manages many of the interviewing and recruitment projects undertaken by Shift.
|Previous & Current Clients|
Shift Learning have had the pleasure of working with some of the biggest names in education and learning and we are very proud of our client list.
Our clients include: