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The main market for books in Kenya is for school textbooks, which are almost entirely produced by local publishers, in the cheapest possible format. The second biggest market is for religious tracts, which are generally subsidised by parent churches abroad, Catholic, Protestant, and Evangelical. There is not really a tradition of reading for pleasure in Kenya. Outside a few bookshops in Nairobi, books for general reading are not available because publishers and booksellers do not feel that there is a sufficient market for them.
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