PA in the media
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A real page-turner? No, but it may change the way we read
The Independent, 24 July 2008
Ian Hudson, president of the Publishers Association and deputy chief executive of the Random House Group, regards the Sony Reader's UK launch as an important moment, but thinks that the ereading revolution will not happen "overnight".
The Sony Reader, an electronic gadget capable of storing hundreds of downloadable "ebooks" that could do for the written word what the iPod did for music, is to be launched in over 300 stores across Britain.
"My view is that this offers a real opportunity for consumers who won't have to pack 10 paperbacks because now they can carry around 150 ebooks. In my view, this is the best piece of equipment out there. But research has found that people have a high emotional attachment to physical books... so the industry is likely to be slower to change than the music sector," said Mr Hudson.