PA in the media
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More authors reject children's book age bands
Brand Republic, 19 August 2008
The debate over moves to brand children's books with age bands has arisen once again, this time at the Edinburgh Book Festival, with authors saying that it is a marketing ploy that 'oversteps the mark'.
The scheme, run by The Publishers Association's Children's Book Group, was devised following research by Book Marketing Limited and the Arts Council England on expanding the book market. It showed that 53 per cent of children's books are bought by adults, many of whom seek guidance on what books are suitable for a given age.