4.The College & Academic Market
4.1 Structure of the Market
4.1.1 Purchasing Patterns
4.1.2 Educational Structure
4.2 Enrolments
4.3 Market Size and Market Shares
4.3.1 Market Size
4.3.2 Main Players
4.4 Distribution and Terms of Trade
4.4.1 The Supply Chain
4.4.2 Key Distributors
4.4.3 Key Retailers
4.4.4 Terms of Trade
4.5 Promotion and Representation
4.5.1 Academic Representatives
4.6 Medical Publishing
4.7 Law Publishing
4.8 Library Supply and Journals
4.9 Rights and Protection
4.10 Opportunities for UK Publishers