3. The Trade Market
3.1 Market Characteristics
3.1.1 Reading Habits and Market Potential
3.1.2 Bestseller Lists
3.2 Market Size and Market Shares
3.2.1 Market Size
3.2.2 The Main Players
3.2.3 Children’s Publishing
3.2.4 Women’s Publishing
3.3 Retail, Distribution and Importation
3.3.1 Buying Patterns and Channels
3.3.2 The Retail Trade
3.3.3 Key Retailers
3.3.4 Online Selling
3.3.5 Pricing
3.3.6 Trading Terms
3.3.7 Importation and Distribution: Key Importers and Distributors
3.3.8 Direct Sales
3.4 Rights Agents and Literary Agents
3.5 Marketing and Promotion
3.5.1 Representation
3.5.2 Publisher and Bookshop Promotion
3.6 Book Clubs
3.7 Opportunities for UK Publishers