Hong Kong Publishing Market Profile 2007
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Rob Francis Publication date: 23 January 2007 ISBN: 978-0-85386-316-8 Number of Pages: 55 Full Price : £249.00 (Trade Price: £174.30) - UK orders only |
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Hong Kong Publishing Market Profile 2007
List of Contents
The Author
Foreword
1 Executive Summary
2 General Background
2.1 Hong Kong: The Country
2.1.1 Geography
2.1.2 Language, Religion, Culture and Visitors
2.2 Political and Economic Background
2.2.1 Politics
2.2.2 Economics
2.2.3 Trade
2.2.4 Import Duties/VAT
2.3 The Overall Book Market
2.3.1 Book Output
2.3.2 Market Size
2.3.3 Book Imports
2.3.4 Printing in Hong Kong/China
2.3.5 Copyright and Rights Protection: HKRRLS
2.3.6 Local Associations
2.3.7 Book Promotion
2.3.8 MAN International Hong Kong Literary Festival
2.3.9 Hong Kong Book Fair
2.3.10 Libraries
2.4 Telecommunications and Use of the Internet
2.5 General Information
2.5.1 Further Information
2.5.2 Exchange Rates
3 The Trade Market
3.1 Market Characteristics
3.2 Market Size, Segments and Market Shares
3.2.1 Market Size
3.2.2 The Main Players
3.2.3 Children’s Books
3.3 Retail, Distribution and Importation
3.3.1 Key Retailers
3.3.2 Online Retailing
3.3.3 Book Clubs and Door-to-Door
3.3.4 Pricing
3.3.5 Trading Terms
3.4 Publishers’ Agents
3.4.1 Local
3.4.2 UK-based
3.5 Marketing
3.6 Rights Sales
3.7 Opportunities for UK Publishers
4 The Schoolbook Market
4.1 The Educational System
4.1.1 Education Structure
4.1.2 Hong Kong Examinations Authority (HKEA)
4.1.3 Education Law and Funding
4.1.4 Enrolments
4.1.5 Medium of Instruction
4.1.6 Curriculum
4.1.7 Materials Purchase Subsidy
4.1.8 Consumer Council Report, 2001
4.2 Book Approval System
4.3 Market Size and Market Shares
4.3.1 Market Size
4.3.2 Main Players
4.3.3 Home Learning
4.4 Schoolbook Selection, Adoption and Purchase
4.5 Distribution and Trading Terms
4.5.1 Retailers
4.5.2 Trading Terms
4.5.3 Online Purchase
4.6 Publishers’ Agents
4.7 English Schools Foundation (ESF)/International Schools
4.7.1 ESF Schools
4.7.2 International Schools
4.8 ELT Market
4.8.1 Market Characteristics
4.8.2 The British Council
4.8.3 Clarity Language Consultants Ltd.
4.9 Photocopying
4.10 Associations
4.11 Opportunities for UK Publishers
5 The College and Academic Market
5.1 Educational Structure
5.1.1 Institutions
5.1.2 Enrolments
5.2 Market Size, Characteristics and Shares
5.2.1 Market Size
5.2.2 Market Characteristics
5.2.3 The Main Players
5.3 Legal Publishing
5.4 Medical Publishing
5.5 Distribution and Trading Terms
5.5.1 Key Retailers
5.5.2 Trading Terms
5.5.3 Pricing
5.6 Photocopying and Parallel Importation
5.7 Library Supply
5.8 Publishers’ Agents
5.9 Distance Learning
5.10 Opportunities for UK Publishers
Appendices
Appendix 1: Publishers
Appendix 2: Publishers’ Agents and Importers
Appendix 3: Booksellers (including Macau)
Appendix 4: Other Addresses
Tables
Table 2.1 Visitor Arrivals to Hong Kong by Country, 2000–2005
Table 2.2 Estimate of Total Book Market Size in Hong Kong, 2005
Table 2.3 Estimates of Purchasing Patterns in the Hong Kong Trade Market, 2005
Table 2.4 Book Exports from the UK and the USA to Hong Kong, 1996–2005
Table 4.1 Candidates for the HKCEE, 1978–2001
Table 4.2 Total Enrolments in Main Subjects at HKCEE, 2005
Table 4.3 Candidates for the HKALE, 1980–2001
Table 4.4 Total Enrolments in Main Subjects, HKALE, 2005
Table 4.5 Hong Kong Government Expenditure on Education, 2003–2006
Table 4.6 School Enrolments in Hong Kong, 1998–09 to 2005–06
Table 4.7 Hong Kong Kindergarten Statistics, 1995–06 to 2005–06
Table 4.8 Hong Kong Primary Education Statistics, 1995–06 to 2005–06
Table 4.9 Hong Kong Secondary Education Statistics, 1995–06 to 2005–06
Table 4.10 Educational Publishing Strengths in Hong Kong, 2006
Table 4.11 Market Shares: Hong Kong Primary, 2000–2001
Table 4.12 Market Shares: Hong Kong Secondary, 2000–2001
Table 5.1 Enrolments in Hong Kong Tertiary Education, 1998–9 to 2005–06
Table 5.2 Enrolments in UGC-funded Undergraduate Courses in Hong Kong, 2005–2006
Table 5.3 Enrolment in UGC-funded Courses in Hong Kong, 1999–2000 to 2005–06
Table 5.4 Enrolments in UGC-funded Programmes, 2005–2006
Figures
Figure 2.1 Book Exports from the UK and the USA to Hong Kong, 1996–2005
Figure 5.1 Enrolment in UGC-funded Courses in Hong Kong, 1999–2006
© The Publishers Association 2007. This report was supported by a grant from UK Trade & Investment's Export Marketing Research Scheme. The views and opinions expressed in this survey are personal to its authors and do not necessarily represent those of the PA.