Greece Publishing Market Profile 2008
|
Mike Esplen Publication date: 7 April 2008 ISBN: 978-0-85386-335-9 Number of Pages: 86 Full Price: £249.00 (Trade Price £174.30) |
PA Members and GPI Subscribers can access the PDF of this report by clicking on icon below
Greece Publishing Market Profile 2008
Foreword
The Author
1 Executive Summary
2 General Background: Greece and its Book Market
2.1 The Territory
2.1.1 Geography
2.1.2 Population
2.1.3 Culture, Education, and Language
2.2 Politics and the Economy
2.2.1 Political Structure
2.2.2 Main Political Parties
2.2.3 Political Outlook
2.2.4 Key Economic Data
2.2.5 Economic Sectors
2.2.6 State Control and Market Forces
2.2.7 Foreign Trade
2.2.8 Currency and Banking
2.3 Greek Book Market Overview
2.3.1 Publishers
2.3.2 Reading Habits and Interest in Books
2.3.3 Trade in Books: Book Imports & Exports
2.3.4 Book Sales and Value of Book Market
2.3.5 Prices of Books
2.3.6 Retail Price Maintenance
2.3.7 Import Duties/VAT on Books
2.3.8 Book Production Data
2.3.9 Book Production – Top Ten Publishers
2.3.10 Translations
2.3.11 Sales Channels
2.3.12 Bookshops and Distributors
2.3.13 Other Sales Channels
2.3.14 Libraries
2.3.15 Rights Protection
2.3.16 National Book Centre of Greece (EKEBI)
2.3.17 Greek Publishers and Booksellers Associations
2.3.18 The Internet and Books
2.3.19 General Information about Greece and the Book Market
3 The School Educational Market
3.1 The Educational System
3.1.1 School Education: Organisation and Curriculum
3.1.2 Educational Administration
3.1.4 Numbers of Schools and Pupils
3.1.5 Budget for Textbooks
3.2 The School Educational Market for Publishers
3.2.1 Classroom Textbooks: State Schools
3.2.2 Classroom Textbooks: Private Schools
3.2.3 School Educational Software
3.2.4 Auxiliary Texts and Study Companions
3.2.5 School Libraries
3.3 Schoolbook Publishers, Market Size and Share
3.3.1 The Main Schoolbook Publishers
3.3.2 Size of the School Market
3.4 Marketing Schoolbooks
3.5 Prices and Photocopying of School-Books
3.6 Distribution and Trading Terms
3.7 Opportunities for UK Educational Publishers
3.7.1 Sales to International School
4 The ELT Market
4.1 ELT Market Segments & Sectors
4.1.1 Private Language Schools
4.1.2 Private Lessons Market
4.1.3 Private Primary/Secondary Schools
4.1.4 State Schools
4.1.5 Adult Learners
4.2 ELT Products
4.2.1 Products for Primary/Junior Classes
4.2.2 Products for Secondary / Senior Classes (General courses)
4.2.3 Products for Secondary / Senior Classes (Exam-preparation)
4.2.4 Products for Adult Learners
4.3 Value of ELT Market
4.4 ELT Publishers and Market Shares
4.5 Prices and Photocopying
4.6 Marketing ELT Books
4.7 ELT Examinations
4.7.1 Cambridge ESOL Exams
4.7.2 Michigan ELT Exams
4.7.3 PALSO exams
4.8 ELT Distribution
4.8.1 Distributors and Retailers of ELT
4.8.2 Trading Terms
4.9 ELT Organisations
5 The Trade Market
5.1 Trade Books
5.1.1 Greek Trade Books
5.1.2 English-Language Trade Books
5.2 Market Size
5.3 The Main Trade Publishers
5.3.1 General Publishing: Adult Fiction & Non Fiction
5.3.2 Children’s Publishing
5.3.3 English Language Trade & Children’s Publishers
5.4 Distribution and Retail
5.4.1 Key Wholesalers
5.4.2 Key Bookstore Chains
5.4.3 Key Bookshops
5.4.4 Trading Terms on Greek Books
5.4.5 Trading Terms on Imported Books
5.4.6 Supermarkets
5.4.7 Kiosks
5.4.9 E-Commerce
5.5 Book Promotions
5.5.1 Bookstores
5.5.2 Book Events
5.5.3 Journals & Literary Prizes
5.5.4 Promotion of English Language Trade Books
5.6 Opportunities for UK Trade & Children’s Publishers
6 The Higher Education & Professional Market
6.1 Higher Education in Greece
6.2 The Market for Higher Education Books
6.2.1 Academic Textbooks for State Universities/Colleges
6.2.2 Library Purchase
6.2.3 Private Sector
6.3 Value of Higher Education & Professional Market
6.4 Higher Education & Professional Publishing
6.4.1 Greek Academic and Professional Publishers
6.4.2 Law Publishing
6.4.3 Medical Publishing
6.4.4 English-Language Publishers
6.5 Distribution
6.5.2 Trading Terms on Greek Books
6.5.3 Distribution of English Language Books
6.5.4 E-Commerce
6.6 Opportunities for UK Publishers
6.7 Distance Learning and Opportunities for Education UK
Appendices
Appendix 1: Publishers in Greece
Appendix 2: Greek Booksellers, Wholesalers & Importers
Appendix 3: Foreign Booksellers
Appendix 4: English-Medium Schools in Greece
Appendix 5: Cultural Institutes in Greece
Appendix 6: Publisher’s Agents for Greece
Appendix 7: Other Useful Contacts & Addresses
Tables
Table 2.1: Political Structure of Greece
Table 2.2: Economic Data – Greece, 2002-2006
Table 2.3: Number of Greek Publishers
Table 2.4: Size of Greek Publishers
Table 2.5: Book-Readers in Europe – Higher and Lowest percentages
Table 2.6: UK Book Exports to Greece, 2003-2006
Table 2.7: Greek Book Imports by Country of Origin, 2000 and 2005
Table 2.8: Greek Book Exports, 2000 and 2005
Table 2.9: Consumer Spending on Books, 1999-2006
Table 2.10: Public Expenditure on Books in Greece, 2004 and 2006
Table 2.11: Total Expenditure in Greece 1999-2006
Table 2.12: Book Prices, 2001-2006
Table 2.13: Books Produced, 2001-2006
Table 2.14: Book-Title Production by Subject Category
Table 2.15: Top Ten Publishers (new title production), 2006
Table 2.16: Number of Translated Titles, 2001-2006
Table 2.17: Translation and Language of Origin, 2006
Table 3.1: Number of Schools and Pupils in Elementary Education in Greece, 2006
Table 3.2: Number of Schools and Pupils in Lower Secondary Education (gymnasia in Greece), 2004-2005
Table 3.3: Number of Schools and Pupils in General Upper Secondary Education (Eniaio Lykeio) in Greece, 2004-2005
Table 3.4: Number of Schools and Pupils in Technical Vocational Schools (TEE) in Greece, 2004-2005
Table 3.5: Budget for Textbooks 2002-2005
Table 4.1: Private Language Schools and Student Numbers, 2008
Table 4.2: Range of classes and average ages of students in Greek Private Language Centres
Table 4.3: Estimated Market Shares of the ELT Publishers, 2007
Table 4.4: ELT Main-Course Package Prices
Table 4.5: Rating of Promotional Activities used by ELT Publishers in Greece
Table 4.6: Exam Market Shares in Greece (the Top 4 exam boards only)
Table 5.1: Fiction Best-sellers, March 2008
Table 5.2: Non-Fiction Best-sellers, March 2008
Table 5.3: The Leading Fiction (Novels) Publishers, 2006
Table 5.4: The Leading Publishers of Greek Fiction, 2006
Table 5.5: The Leading Children’s Book Publishers, 2006
Table 6.1: State Budget for Free Books at Tertiary Level, 2002-2005
Table 6.2: The 10 Leading Publishers of Social Sciences and Humanities, 2006
Table 6.3: The 10 Leading STM Publishers
(c) The Publishers Association, 2008
The views and opinions expressed in this survey are personal to its author and do not necessarily represent those of The Publishers Association