Czech Republic & Slovakia Publishing Market Profile 2008
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Paul Richardson Publication date: 7 October 2008 ISBN : 978-0-85386-337-3 Number of Pages: Full Price: £249.00 (Trade Price £174.30) |
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Czech Republic and Slovakia Publishing Market Profile 2008
List of Contents
About GPI
Preface
The Author
A Note on Currency
Maps of the Czech Republic and Slovakia
1 Executive Summary
1.1 Overview 1
1.2 The Historic, Geographic and Socio-Economic Context
1.3 The Commercial Context
1.4 The Overall Book Markets
1.4.1 Scale and Value
1.4.2 Intellectual Property
1.4.3 Marketing Opportunities
1.4.4 Consumer Behaviour
1.4.5 Publishing Organisations
1.4.6 Local Publishing and Publishers
1.4.7 The Book Trade
1.4.8 Book Importation
1.5 The Educational and Training Markets
1.5.1 The Educational Systems
1.5.2 The Curricula
1.5.3 Approved Books
1.5.4 The Market and the Publishers
1.5.5 The ELT Market
1.5.6 The Impact of Technology
1.6 The Academic and Professional Markets
1.6.1 The Higher Education Systems
1.6.2 The Publishing Markets
1.6.3 The Academic Publishing Supply Chain
1.6.4 The Academic Library Market
1.6.5 Lifelong and Distance Learning and Professional Training
1.6.6 Reaching the Academic and Professional Markets
1.7 The Consumer Markets
1.7.1 Market Profiles
1.7.2 Public Libraries and the Promotion of Reading
1.7.3 Local Publishers
1.7.4 Agents and the Trade in Rights
2 General Background
2.1 The Territory and the People
2.1.1 The Geography of the Czech Republic and Slovakia
2.1.2 The Historical Context
2.1.3 The Czech and Slovak Peoples
2.1.4 Language and Religion
2.2 The Political and Economic Background
2.2.1 Political Indicators
2.2.2 Economic Indicators
2.2.3 The Balance of State and Private Control
2.2.4 Ethnic and Religious Issues of Relevance to the Book Trade
2.2.5 Government Policies Affecting Trading Relations
2.2.6 Political and Legislative Policies Affecting the Book Trade
2.2.7 Availability of Foreign Exchange and Local Taxation Regimes
2.2.8 Aid-funded and Donor-funded Projects
2.2.9 Government Expenditure on Education
2.3 The Overall Book Markets
2.3.1 The Value of the Book Markets
2.3.2 Copyright Protection
2.3.3 Marketing Opportunities
2.3.4 Use of the Internet
2.3.5 Import Regulations
2.3.6 Book Reading and Book-buying
2.3.7 Professional and Cultural Publishing Organisations
2.3.8 Local Publishing
2.3.9 The Book Trade
2.3.10 Accessing the Markets
2.4 General Information
2.4.1 Market Intelligence
2.4.2 Travel Information
3 The Education and Training Markets
3.1 The Educational Systems
3.1.1 The Status of Education
3.1.2 Educational Structures
3.1.3 Institutional Hierarchies
3.1.4 Education Law
3.1.5 Educational Statistics
3.1.6 Languages of Instruction
3.1.7 Literacy Rates
3.1.8 Decision-Making Bodies
3.1.9 The Curriculum
3.1.10 Examinations and Assessment
3.1.11 The Academic Year
3.1.12 Official and Advisory Bodies
3.1.13 Innovations and Anticipated Changes
3.2 Approval Systems for Books
3.3 Market Size and Characteristics
3.3.1 Market Size
3.3.2 Local and International Competition
3.3.3 Market Demand
3.3.4 Selection and Purchasing
3.3.5 Funding
3.3.6 Library Markets
3.3.7 The Supplemental Markets
3.3.8 The ELT Markets
3.4 Distribution and Trading
3.4.1 Channels of Supply
3.4.2 Terms of Trade
3.4.3 Terms for Imported Books
3.4.4 E-commerce
3.5 The Impact of Technology
3.5.1 The Use of Technology in Teaching and Learning
3.5.2 The Use of Technology in Home Learning
3.5.3 The Use of Websites for Marketing
3.6 Opportunities for UK Publishers
3.6.1 Export Sales
3.6.2 Rights Sales
4 The Academic and Professional Markets
4.1 Educational Structures
4.2 Market Size and Characteristics
4.2.1 Courses, Qualifications and Languages of Instruction
4.2.2 Access to Higher Education
4.2.3 International Projects
4.2.4 Market Size
4.2.5 Textbooks and Monographs
4.2.6 Marketing
4.2.7 The Academic Publishers
4.3 The Legal Book Markets
4.4 The Medical Book Markets
4.5 Distribution and Terms of Trade
4.5.1 Importers and Retailers
4.5.2 The Supply Chain
4.5.3 Terms of Trade
4.6 The Academic Library Markets
4.6.1 The National Libraries
4.6.2 Academic and Research Libraries
4.7 Professional Training and Lifelong Learning Markets
4.7.1 Professional Training
4.7.2 Distance Learning
4.7.3 Lifelong Learning
4.7.4 Teacher Training
4.8 Market Information Systems
4.8.1 Exhibitions, Conferences and Professional Networks
4.8.2 Publishers’ Agents
4.9 Rights Opportunities for UK Publishers
5 The Consumer Market
5.1 Market Characteristics
5.1.1 Market Profiles
5.1.2 Bestsellers
5.1.3 Market Sectors
5.1.4 Public Libraries and Reading Campaigns
5.2 Market Size and Market Shares
5.2.1 Market Size
5.2.2 Local Publishers
5.2.3 Foreign Publishers
5.2.4 Media Information Systems
5.3 Importation, Distribution and Retailing
5.3.1 Importers, Distributors and Wholesalers
5.3.2 Retailers
5.3.3 Pricing
5.3.4 Terms of Trade
5.3.5 E-commerce
5.3.6 Marketing and Promotion
5.3.7 Exhibitions and Fairs
5.4 Publishers’ Agents
5.5 Opportunities for Rights Sales
5.5.1 Local and Regional Rights Agents
5.5.2 Terms and Practices
5.5.3 The Market for Rights in Trade Books
Appendices: Directory of Addresses
Appendix 1 Publishing and Related Organisations
Appendix 2 Selected Publishers
Appendix 3 Literary/Authors’ Agents and Sales Agents
Appendix 4 Importing Booksellers and Distributors
Appendix 5 Government Organisations
Appendix 6 University Websites
Appendix 7 Private Language Schools’ Websites
Appendix 8 English-language Media Websites
Appendix 9 Other Useful Websites
Tables
Table 2.1 Economic Indicators for the Czech Republic and Slovakia, 2007
Table 2.2 Czech Republic and Slovakia, Main Trading Partners, 2007
Table 2.3 Use of the Internet Outside the Workplace
Table 2.4 Book-related Activities of the General Public
Table 2.5 New Book Titles Published in the Czech Republic, 2001–2007
Table 2.6 Translated Titles Published in the Czech Republic, 2001–2007
Table 2.7 Titles Published in Foreign Languages by Czech Publishers, 2005–2007
Table 2.8 Selected Publishing Genres, Czech Republic, New Titles 2001–2007
Table 2.9 Leading Commercial Czech Publishers by New Titles Released, 2001–2007
Table 2.10 New Title Production and Publishers, Slovakia, 2003–2007
Table 2.11 Publication of Translated Books in Slovakia, 2005–2007
Table 2.12 Books Published in Foreign Languages in Slovakia, 2007
Table 2.13 Major Genres of New Books, Slovakia, 2005–2007
Table 2.14 Leading Commercial Slovak Publishers by Number of Titles Published, 2007
Table 3.1 Pupils, Teachers and Schools in the Czech Educational System, 2006
Table 3.2 Pupils, Teachers and Schools in the Slovak Educational System, 2006
Table 4.1 Higher Education Institutions in the Czech Republic and Slovakia, 2006
The views and opinions expressed in this profile are personal to its author and do not necessarily represent those of the PA.