Brazil Publishing Market Profile 2005
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Rob Francis Publication date: 15 August 2005 ISBN: 0 85386 292 3 Number of Pages: 143 Full Price: Price: £249.00 (Trade Price: £174.30) - UK orders only |
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Brazil Publishing Market Profile 2005
List of Contents
Foreword
Author
1 Executive Summary
2 General Background
2.1 Brazil: The Country
2.1.1 Geography
2.1.2 Population
2.1.3 Language, Culture and Religion
2.2 Economic Background
2.2.1 The Economy
2.2.2 Trade and Investment
2.2.3 Import Duties and Restrictions
2.2.4 Expenditure on Education
2.3 The Book Market
2.3.1 Book Output
2.3.2 Market Value
2.3.3 Book Exports to Brazil, and the Exchange Rate
2.3.4 Translations
2.3.5 Shape of the Book Market
2.3.6 Book Market Channels
2.3.7 Employment in Book Publishing
2.3.8 Authors’ Royalties
2.3.9 Book Reading
2.3.10 Book Organisations
2.3.11 Rights Protection
2.3.12 Visits to UK/Missions to Brazil
2.4 General Information
2.4.1 Sources of Information
2.4.2 Exchange Rates
3 The Trade Market
3.1 Market Characteristics
3.2 Market Size and Market Shares
3.2.1 Market Size
3.2.2 Leading Players
3.3 Children’s Books
3.4 Distribution
3.4.1 Leading Retailers
3.4.2 E-Commerce
3.4.3 Book Clubs
3.4.4 Door-to-Door
3.4.5 Trading Terms and Pricing
3.5 Promotion
3.5.1 Representatives
3.5.2 Bookshops
3.5.3 Reviewing
3.5.4 Literary Prizes
3.5.5 Book Fairs
3.5.6 Festa Literaria Internacional de Parati (FLIP)
3.6 Importers
3.7 Opportunities for Rights Sales
3.8 Opportunities for British Publishers
4 The School Market
4.1 The Educational System
4.1.1 Enrolments
4.1.2 Education Law
4.1.3 Curriculum
4.1.4 Private Education and Systema
4.1.5 Examinations
4.1.6 Textbook Selection, Adoption and Purchase
4.1.7 British Schools and International Schools
4.2 Aid-funded Projects
4.3 The Textbook Market
4.3.1 Market Size
4.3.2 Government Purchase
4.3.3 Market Shares
4.3.4 Apostila
4.4 Marketing
4.5 Distribution and Trading Terms
4.5.1 Distribution
4.5.2 Terms
4.6 Opportunities for UK Publishers
4.6.1 Jamer Books
5 The ELT Market
5.1 Market Characteristics, Size and Shares
5.1.1 Market Characteristics
5.1.2 Market Size
5.1.3 Market Shares
5.2 Market Segments
5.2.1 Public School Market
5.2.2 Private School Market
5.2.3 Higher Education
5.2.4 Adult Market
5.3 ELT Publishers
5.4 ELT Organisations
5.4.1 Braz-Tesol
5.4.2 IATEFL-Brasil
5.4.3 ABRAPUI
5.5 The British Council
5.6 Examinations
5.7 Distribution
5.7.1 ELT Distributors
5.7.2 Pricing
5.7.3 Trading Terms
5.8 Promotion and Teacher Support
6 The College, Academic and Professional Market
6.1 Educational Structure
6.1.1 Education, Law and Government Policy
6.1.2 Undergraduate Enrolment
6.1.3 Types of Institution
6.1.4 Undergraduate Courses Offered and Graduation
6.1.5 Funding
6.1.6 Examinations
6.1.7 Postgraduate
6.2 Vocational Education
6.2.1 Types of Vocational Education
6.2.2 The ‘S’ System
6.3 Market Size, Shares and Trends
6.3.1 Market Characteristics
6.3.2 Textbook Adoption
6.3.3 Market Size
6.3.4 Leading Players
6.4 Distribution and Trading
6.4.1 Key Distributors
6.4.2 Pricing
6.4.3 Trading Terms
6.5 Library Supply
6.6 Medical Publishing
6.7 Law Publishing
6.8 Distance Learning
6.9 Opportunities for UK Publishers
Appendices
Appendix 1: Brazil’s Educational System
Appendix 2: Cultura Inglesa São Paulo Book List 1º 2005
Appendix 3: Map of Brazil
Appendix 4: Martins Fontes Shop
Appendix 5: Publishers in Brazil
Appendix 6: Brazilian Retailers, Importers and Wholesalers
Appendix 7: Library Suppliers
Appendix 8: Publishers’ Agents
Appendix 9: Other Addresses
Tables
Table 2.1 Brazil: Exports and Imports, 1994–2002 (US$ bn)
Table 2.2 Brazil: Rankings for Exports and Imports, 2003
Table 2.3 Brazil: Trade with the UK, 1995–2004
Table 2.4 Brazil’s Book Production and Sales, 1990–2003
Table 2.5 Brazil’s Book Publication: New Books and New Editions, 2002–2003
Table 2.6 Brazil: New Publications by Type, 1998–2003
Table 2.7 Brazil: Book Production, 1998–2003 (millions of books)
Table 2.8 Brazil: Source of Book Manufacture, 1998–2003 (millions of copies)
Table 2.9 Value of Book Sales in Brazil by Type, 1997–2003 (R$m)
Table 2.10 Brazil: Publication by Sector, 2003
Table 2.11 Brazilian Real Exchange Rate Change vs. British Pound, January 1995 to January 2005
Table 2.12 Book Exports from the UK to Brazil, 1995–2004
Table 2.13 Book Exports from the USA to Brazil, 1996–2004
Table 2.14 Brazil: Translations into Portuguese by Title, 1998–2003
Table 2.15 Brazil: Translations into Portuguese by Copies Printed (’000) 1998–2003
Table 2.16 Brazil: Local and Translated Titles Published, 1998–2003
Table 2.17 Brazil: Local and Translated Titles: Copies (m.), 1998–2003
Table 2.18 Brazil: Publisher Size by Sales (per cent in each category), 1998–1999 and 2002–2003
Table 2.19 Brazil: Books Sold by Channel (million copies), 1998–2003
Table 2.20 Brazil: Employment in Book Publishing, 1998–2003
Table 2.21 Brazil: Authors’ Royalties Paid 1998–2003
Table 3.1 Brazil: Book Output by Title, 1997–2003
Table 3.2 Brazil: Sales of General Books, 1997–2003, by Value (R$m)
Table 4.1 Numbers of Students in All Types of Education in Brazil in 2003 (m)
Table 4.2 Enrolment Growth in Main Levels of Education in Brazil, 1970–2003 (m)
Table 4.3 Enrolment in Primary Education in Brazil, by Region, 2003 (m)
Table 4.4 Enrolment in Primary Education in Brazil by Grade, 2003 (m)
Table 4.5 Enrolment in Secondary Education in Brazil by Grade, 2003 (m)
Table 4.6 Pre-School Enrolment in Brazil in 2003, by Type of Institution (’000)
Table 4.7 Primary School Enrolment in Brazil in 2003, by Type of Institution (m)
Table 4.8 Computer Access in Primary and Secondary Schools in Brazil, 2003
Table 4.9 Enrolment of Students in Private Schools in Brazil, 2003 (’000)
Table 4.10 Sales of School Books in Brazil, 2002–2003, by Volume and Value
Table 4.11 Brazil: PNLD Purchases, 1998–2003
Table 4.12 Brazil: PNLD Purchases, 2005
Table 5.1 Approximate Number of Students in Brazil Studying English in 2003, by Market Segment (’000)
Table 6.1 Higher Education Enrolments in Brazil, 2003
Table 6.2 Growth in Undergraduate Enrolments in Brazil, 1994–2003
Table 6.3 Distribution of Undergraduates in Brazil, 2003
Table 6.4 The Ten Largest Brazilian Universities by Enrolment, 2003
Table 6.5 Undergraduate Students in Brazil, by Field of Knowledge and Administrative Sector, 2001
Table 6.6 Growth in Undergraduate Enrolment and Graduation: Brazil, 1993–2003
Table 6.7 Brazilian Postgraduate Courses, by Administrative Sector, 2001
Table 6.8 Brazil: Postgraduate Courses and Enrolments, 2002
Table 6.9 Number of Institutions for Vocational Education in Brazil, 1999
Table 6.10 Enrolments in Vocational Education in Brazil, 1999
Table 6.11: Brazil: Vocational Colleges by Type and Number, 1999
Table 6.12 Brazil: Indicators for the Sub-Sector Scientific, Technical and Professional, 1998–2003
Figures
Figure 2.1 Brazil: Book Sales, 1990–2003
Figure 2.2 Brazil: Book Sales (R$ bn) vs. Exchange Rate (R$ vs £)
Figure 2.3 Brazilian Real vs. British Pound, January 1995 to January 2005
Figure 2.4 Comparative UK and US Book Exports to Brazil, 1996–2004 (£m)
(c) The Publishers Association 2005. This report was supported by a grant from UK Trade & Investment's Export Marketing Research Scheme. The views and opinions expressed in this survey are personal to its authors and do not necessarily represent those of the PA.