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  • Vietnam Publishing Market Profile 2003 HTML | PDF

    The book publishing market in Vietnam is worth some £60m a year, with educational publishing predominating, and imported titles (primarily educational or academic) worth some £3m.The demand for imported books is driven by the rising spending power of Vietnam's urban élite in Hanoi and Ho Chi Minh City (HCMC), and is focused entirely on educational titles - especially ELT textbooks. The Ministry of Education and Training has introduced a new curriculum in 2003, which is to be rolled through each year of the primary and secondary school systems over the next five years.