GPI Reports

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  • Hong Kong Publishing Market Profile 2007 HTML | PDF

    The future of Hong Kong as a strong export market for UK-published books will be determined by its development as a political entity, and, in particular, its future language policy. Historically, it has been a good export market because of the wide use of English in the territory, and the large expatriate community, most of them English-speaking. The return of the territory to China in 1997 has resulted in some major changes in education, and in the territory's culture, and these changes are likely to continue, affecting the use of textbooks in English, and the general amount of reading in English and purchase of books in English.


  • Hungary Publishing Market Profile 2007 HTML | PDF

    With a population of just over 10 m people, Hungary may not seem to be a priority market for UK publishers, in terms of either export sales or co-edition and rights activity. However, it is a country with a very strong book-buying tradition, and an orientation towards English-language authors. There is also a vibrant local publishing industry in which Dutch, American, German and now Finnish investors have acquired a significant stake. Although there is a generally pro-British cultural and commercial environment, UK publishers have had a low profile in the market except for the four leading ELT publishing houses. Yet the local, independent publishers remain under-capitalised; so there are still opportunities for UK publishers to invest or to develop joint-ventures.