Market development

Market development is at the heart of the PA's activities, which include:

  • International trade fairs, operating with UK Trade and Investment a grant scheme for companies wishing to exhibit. Additionally, our Turnkey Exhibition Services™ offer publishers a complete exhibition service for major international book fairs
  • Trade delegations and seminars, organised with UK Trade & Investment support, to gain knowledge of an exposure in growth markets such as China, Africa, Asia and Eastern Europe
  • Home trade initiatives, such as World Book Day, which result in a signification increase in sales, particularly of children's books, during the period of the promotion