wbd evaluation
World Book Day is carefully evaluated every year to ensure that the project is achieving its charitable aims.
We look at the impact on schools and libraries, at visits to bookshops, and at public awareness.Using Durrants AVE (Advertising Value Equivalent) reports we also record media coverage for World Book Day. See these two reports for 1) generic coverage of World Book Day and 2) coverage of the 2008 Quick Reads project.
wbd 2008 AVE analysis Quick Reads AVE 2008
There will be a presentation to the trade with full results of World Book Day 2008 on Tuesday I July.
For a full report on last year's World Book Day, 2007, compiled by BML on behalf of World Book Day, see
wbd evaluation