Digital Publishing Forum calendar for 2008
The PA and the Centre for Publishing at University College London announce their spring series of Digital Publishing Forum seminars.
Once again, these late afternoon seminars will be held at University College London from 4-6 pm and will be followed by drinks and informal discussion.
The aim of the Forum is to brief publishers on technical developments, market trends and legal issues in the area of digital publishing but will also be open to companies servicing the industry and other players in the information chain. It will provide an opportunity for these various parties to meet each other as well as listening to cutting edge but accessible presentations.
The programme for the spring series will include:
MARKETING ON THE INTERNET. Led by Graham Bell, HarperCollins and Matt Brown, Nature Publishing Group
Internet marketing has become an essential tool for any publishing company but its no longer just about bringing potential buyers to your website. In addition to imprint, author and even title-specific websites, publishers are now going where the traffic is and making use of the interactive and viral nature of social networks to promote their brands and products. An increasingly significant proportion of Internet book orders are the result of links from social networks via publishers' widgets or direct links from sites to an Internet bookseller. This seminar provides an opportunity for leading practitioners from major trade and academic publishers to talk about how they are using the Internet to build communities, increase the profile of their publications and attract business.
Wednesday 9 April 2008, 4-6pm
COPYRIGHT AND THE LEGAL ENVIRONMENT FOR DIGITAL PUBLISHING
Laurie Kaye, of Laurence Kaye Solicitors and Hugh Jones, Copyright Counsel to The Publishers Association
2008 is going to be an eventful year on the legal front. Following the Gowers Review, the Government started the latest stage of its consultation process in January about changes to UK copyright law. In Europe, copyright laws are under review as well. Laurie Kaye, a leading expert and blogger on digital media law, and Hugh Jones, Copyright Counsel to the PA, take a look at current developments in the legal environment for publishing and provide invaluable guidance and warnings on issues in copyright law and practice that are likely to impact on digital publishing.
SPECIFYING AND IMPLEMENTING A DIGITAL ASSET MANAGEMENT SYSTEM, led by Mark Bide, Righstcom
With the increase in print on demand and the growth of markets for digital product, publishers are anxious to maximize the potential value of their intellectual property assets. In order to do this effectively, some sort of Digital Asset Management (DAM) system needs to be in place to manage
and facilitate storage, retrieval and re-use of those assets. This seminar looks at the functions of a DAM system, the decisions that have to made when specifying one and the options available for implementing such a system either in-house or outsourced to a third party. The seminar will be led by Mark Bide of Rightscom, who will be joined by publishers who have implemented DAM systems
Please register in advance. Click here for the registration form:
DPF Registration Form