Children’s Book Marketing Codes
Children’s Book Marketing Codes (CBMC), developed in co-operation with Nielsen BookData, provide a way of analysing sales of children’s books in terms of age, genre, TV tie-ins and so on, to identify the strongest selling areas of the market and, for Nielsen subscribers, the market share of an individual publisher within that category.
User notes are available here, including a note on technical requirements for publisher IT teams. The CBMC system is constantly developing and if you want to suggest updates please contact Kate Bostock at the Publishers Association.
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